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The Latest Industry News for the Exciting World of Production.


 
Creative Handbook puts together a bi-monthly newsletter featuring up-to-date information on events, news and industry changes.
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NABShow 2022
Las Vegas, NV, April 23 - 27, 2022
At registration include code: MP07


April 12, 2022

NABShow 2022<br />Las Vegas, NV, April 23 - 27, 2022

EXPERIENCE WHAT'S NEW VIRTUALLY EVERYTHING

So much has changed since we last saw you. We've been making major changes on our end, too. This year's NAB Show is an entirely reimagined experience. Start with four carefully curated collections: CREATE, CONNECT, CAPITALIZE and INTELLIGENT CONTENT. Add an all-new floor plan layout incorporating the West Hall. Mix in a first-time-ever Sunday show floor opening. Then insert new Experiential Zones, new attractions and pavilions like The Streaming Experience and new featured destinations including Apple Studios and ARRI and Fuse Virtual Production. We've got everything you could possibly imagine and what's well beyond the periphery of possible waiting.

CREATE
CONNECT
CAPITALIZE
INTELLIGENT CONTENT

ALL THINGS PRE-PRODUCTION TO POST


This is where content finds form. Here you'll find the latest tools and advanced workflows elevating the art of storytelling. This is the place for people who want to master their craft. Want to deliver content quicker without compromising quality? Want to streamline workflows and remote production processes? Whatever you seek, you'll discover it here.

Key trends include:
• 5G as an increasingly viable option for live production
• New and creative content strategies to engage fans
• Rapid decentralization of broadcast and production workflows
• Streamlining workflows coupled with hybrid studio and office operations
• Refinement and continued development of remote production and collaboration processes

ALL THINGS PRE-PRODUCTION TO POST


This is where content moves next. Here you'll find cloud computing and media infrastructure pushing the boundaries of content delivery anytime, anywhere. This is the place for people who want to boost their productivity. Want to leverage emerging tech to reach new audiences? Want to get hands-on with the right tools to make content distribution easier? Whatever you seek, you'll discover it here.

Key trends include:
• Acceleration of ATSC 3.0 use cases and rollout
• The continued expanse of audio entertainment
• Reaching new audiences through VR and metaverse experiences
• How to stand out in a melting pot of DTC and OTT offerings
• Changing in-vehicle listening habits and how traditional radio is responding
• Reaching your audience in a world of social influencers

ALL THINGS REACH AND ROI


This is where content meets commerce. Here you'll find strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy. This is the place for people who want to perfect their go-to-market and monetization strategies. Want to experiment with new digital tech to reach and retain new audiences? Want insider intel on how business models are changing due to market disruption? Whatever you seek, you'll discover it here.

Key trends include:
• The future of linear broadcast in a mobile streaming addicted world
• Growing use cases of blockchain as content ledger and NFTs to monetize content
• The blurring lines between gaming and entertainment
• Growing practice of leveraging international content markets to offer variety to domestic viewers

ALL THINGS DATA, AI AND AUTOMATION


This is where content gets personal. Here you'll find industry-wide transformation enabling customized, immersive content. This is the place for people who want to automate production, harness data to enrich user experience and engage new business models to drive reach. Want to experiment with the technologies shaping the future of how we work? Want to advance creativity, predict viewership or save time and money? Whatever you seek, you'll discover it here.

Key trends include:
• Use of AI and automation in driving production efficiencies
• Use of data and analytics to inform business strategy
• Leveraging myriad data points collected in content production process


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    •    Last Updated Wednesday, April 17th, 2024 at 11:41 am