- FAA Drill Burbank Airport
(federal aviation administration) - Exclusive Stahl Substitute Listing from Toni Maier-On Location, Inc.
- GBH Maintenance: Elevating Janitorial Standards Across Los Angeles
- LOCATION CONNECTION has the best RANCHES FOR FILMING!
- Hollywood Studio Gallery has Moved
- Cranium Camera Cranes Introduces the all new Tankno Crane!
- AirDD's inflatable "Kraken" designs transformed Masked Singers
- GBH maintenance Provided a Hollywood Shine for Herzog Wine Cellars
- Production News & Events
Spring Newsletter - Immersive Venue/ Black Box/ Stage
2024 DTLA Arts District - Exclusive Malibu Listing from Toni Maier - On Location, Inc.
- Empowered Collaborates with Harlequin Floors
- Movie Premiere, TCL Chinese Theater
- Studio Tech provides services for the Grammy House
- Sora AI Text To Video
- New Apex Photo Studios
Website: Rent Smarter, Create More & earn rewards! - How Ideal Sets Founder Harry Hou Cracked the Code on Affordable Standing Sets
- New Storage & Co-Working Spaces In Boyle Heights near Studios
For Short or long term rental - Auroris X Lands at A Very Good Space
- The 96th Academy Awards
March 10, 2024 at 7:00 p.m. EST / 4:00 p.m. PST. - GBH Maintenance Completes Work on 33000ft Production Space
- MUSICIAN ZIGGY MARLEY IS ANOTHER HAPPY.CUSTOMER OF MAILBOX TOLUCA LAKE'S 'DR. VOICE'
- Custom Digitally Printed Commencement Banners & Backdrops
- Rose Brand, SGM, Bill Sapsis, Sapsis Rigging, and Harlequin Floors Sponsor NATEAC Events
- Kitty Halftime Show air for Animal Planet's Puppy Bowl
- Georgia Animal Actors Persents Merlin
- ESTA Launches Revamped NATEAC Website
- Mollie's Locations
- ZEISS Cinema News for February
- Seamless Fabric Backdrops up to 140ft x 16ft, Printed Floors...
- Check out all the Pioneer Gear at Astro!
- Production News & Events
- All of Your Production Supplies Gathered in Just One Place
- Meet the RED V-Raptor [X]
- Sit Back and Enjoy Some Laughs
- Mr. Location Scout Scouted and Managed Locations
- Introducing...
Landmark Restaurant in Encino - The White Owl Studio is celebrating all that is new!
- Last Call for NATEAC 2024 Proposals
- NOMINATIONS ANNOUNCED FOR THE
2024 MUAHS - Voted Best New Stage Rigging Products at LDI 2023
- NEED MORE SPARKLE IN THE FLOOR?
- David Panfili to Appoint Michael Paul as President of Location Sound Corp.
industry news
The Latest Industry News for the Exciting World of Production.
Creative Handbook puts together a bi-monthly newsletter featuring up-to-date information on events, news and industry changes.
Add My Email
Second Entry in Hawthorne Directs "Spotlight on Branding" Podcast Series Debuts 2/24
By: Hawthorne Direct | February 24, 2014
Hawthorne Direct, a full service brand response advertising agency, will present the second entry from its new monthly Podcast series entitled "Spotlight on Branding" on Feb. 24.
The new Hawthorne Podcast, entitled "The New Multichannel DRTV Paradigm," will be presented by Hawthorne Direct's Vice President of Marketing, Gene Silverman. Future company Podcasts will include such topics as "Is That Second Screen Complementing Your Television Marketing Campaign?" and "The Maturation of Mobile Marketing."
To hear this and all future Hawthorne Direct Podcasts, please visit: https://soundcloud.com/hawthorne-direct
In the new Podcast, Gene Silverman makes these points:
** Estimates say that only one in 20 DRTV commercials actually succeeds as a stand-alone profit center. That disappointing success rate is in part due to the unsuitability of certain products for the medium, but in certain cases, it may be the business model and the product that are flawed.
** With rising media rates fueled by growing demand and lower response due to increased media fragmentation, "old school" DRTV marketing successes have become increasingly dificult to replicate.
** Today, most DRTV commercials generate at least as many sales on their corresponding websites as they do from the 800 numbers on the screen, so it is imperative that an easy-to-remember URL is advertised on the screen alongside the toll-free number.
ABOUT GENE SILVERMAN:
Gene Silverman is Hawthorne Direct's Vice President of Marketing. In that role, he is responsible for ensuring that each campaign is impeccably managed on behalf of Hawthorne's clients. Gene has been recognized as a leader in the direct response industry since 1989, has been quoted in Time magazine, and has spoken at various conferences as an expert on DRTV. Gene is a regular contributor for Electronic Retailer magazine.
Gene was President of Hawthorne Direct before stepping out on his own as an industry consultant for Time Life and QVC. He has worked on highly successful DRTV campaigns such as Fantom Vacuum, Braun Handblender, Thermoscan Ear Thermometer, Jet-Stream Oven, and numerous Time-Life music and video products. He has extensive knowledge in managing every aspect of direct response television campaigns and in integrating electronic and traditional marketing channels.
ABOUT HAWTHORNE DIRECT:
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Gerber, Brother International, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, Remington and more.
For more information, please visit www.hawthornedirect.com and also
http://www.linkedin.com/company/hawthorne-direct?trk=top_nav_home
The new Hawthorne Podcast, entitled "The New Multichannel DRTV Paradigm," will be presented by Hawthorne Direct's Vice President of Marketing, Gene Silverman. Future company Podcasts will include such topics as "Is That Second Screen Complementing Your Television Marketing Campaign?" and "The Maturation of Mobile Marketing."
To hear this and all future Hawthorne Direct Podcasts, please visit: https://soundcloud.com/hawthorne-direct
In the new Podcast, Gene Silverman makes these points:
** Estimates say that only one in 20 DRTV commercials actually succeeds as a stand-alone profit center. That disappointing success rate is in part due to the unsuitability of certain products for the medium, but in certain cases, it may be the business model and the product that are flawed.
** With rising media rates fueled by growing demand and lower response due to increased media fragmentation, "old school" DRTV marketing successes have become increasingly dificult to replicate.
** Today, most DRTV commercials generate at least as many sales on their corresponding websites as they do from the 800 numbers on the screen, so it is imperative that an easy-to-remember URL is advertised on the screen alongside the toll-free number.
ABOUT GENE SILVERMAN:
Gene Silverman is Hawthorne Direct's Vice President of Marketing. In that role, he is responsible for ensuring that each campaign is impeccably managed on behalf of Hawthorne's clients. Gene has been recognized as a leader in the direct response industry since 1989, has been quoted in Time magazine, and has spoken at various conferences as an expert on DRTV. Gene is a regular contributor for Electronic Retailer magazine.
Gene was President of Hawthorne Direct before stepping out on his own as an industry consultant for Time Life and QVC. He has worked on highly successful DRTV campaigns such as Fantom Vacuum, Braun Handblender, Thermoscan Ear Thermometer, Jet-Stream Oven, and numerous Time-Life music and video products. He has extensive knowledge in managing every aspect of direct response television campaigns and in integrating electronic and traditional marketing channels.
ABOUT HAWTHORNE DIRECT:
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Gerber, Brother International, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, Remington and more.
For more information, please visit www.hawthornedirect.com and also
http://www.linkedin.com/company/hawthorne-direct?trk=top_nav_home
Email This Article | Print This Article
No Comments
Post Comment