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BROOKLYN, NY - When experience marketing agency George P Johnson (GPJ) needed a production partner capable of executing their vision for the 2026 Jeep Cherokee reveal, they turned to 4Wall Entertainment. The Jeep 4x4 City Camp Experience, which took place on August 21-22 at Brooklyn's Domino Park, required coordinating three separate performance venues (including a custom stage built on a barge in the East River) while a hurricane threatened to derail the entire production.

GPJ's Vision Becomes Reality

George P Johnson, one of the world's leading experience marketing agencies, conceived an ambitious plan for Stellantis (Jeep) that would transform the typical automotive reveal into an immersive brand experience. The Jeep 4x4 City Camp combined nostalgic installations representing five decades of Cherokee heritage with live entertainment, culminating in LL COOL J performing his hit "Mama Said Knock You Out" as part of the brand's new "America's Original Influencer" campaign.

The production required three interconnected activation areas that GPJ designed to work in harmony: the central reveal stage in Domino Square, a concert stage in Domino Park on the riverfront, and a presentation stage built atop a barge in the East River.

"All locations were interconnected, both from a guest flow standpoint and technically they needed to be in sync," Jennings said. "At one point, we needed to shift focus from the concert stage to the barge stage and then back to the concert stage, so all video, lighting, audio and effects needed to appear seamless."

Hurricane Adds Urgency to Tight Timeline

With only two days of prep in the shop and three days on-site for load-in, programming, and rehearsals, the timeline was already tight. Then a hurricane hit New York during setup.




"We specified gear knowing it would be exposed to the elements, using IP-rated fixtures where possible and designing protection where it wasn't," Jennings noted. "We really had to watch wind speeds and have our rigging teams bring in LED screens and speaker arrays when it reached a certain speed."

The only significant damage? A couple of pop-up tents and one 85-inch display monitor that got caught by the wind. Most of the setup, from stage assembly to hanging pre-rigged truss, speaker arrays, and LED walls, still happened in a single day.

Technical Setup Across Three Venues

Working with GPJ's content team, 4Wall deployed different LED products based on viewing distances: Absen JP8, ROE CB5 and CB8, and Planar LN3.9 panels. The team built their video control center in an underground area beneath Domino Square, running all screens through Disguise media servers.

"We delivered pixel maps and content specs for each wall for the content team to build to," Jennings explained. "We were able to previsualize content as we received it with the client, so they would know what it looks like before it's actually on the wall. We then extended both video and network infrastructure over all spaces so our Disguise operator could sit at the concert stage with a view of the barge."




Audio requirements included D&B speakers and amplifiers at each stage, with Shure Axient wireless systems and a mix of Yamaha, DiGiCo, and Avid consoles. Some audio equipment was specifically requested by LL COOL J and Royal Machines' production teams. Ben Danielowski, VP of Special Projects at 4Wall, spec'd IP-rated lighting wherever possible, leaning on Vari-Lite VL3600s as the main fixtures with Chauvet Pro and Elation filling out the rig. Six grandMA3 consoles were spread between the show sites.

The Barge: A Logistical Puzzle

The barge stage required months of planning with GPJ to secure permits, Coast Guard approvals, and solve basic logistics like transporting crew members on and off.

"After it was fully designed, it took about 45 minutes to get technicians by boat onto the barge," Jennings said. "There were only two boats, and they had to be very intentional when they ran, so if any of our technicians needed to go out to the barge, they were more than likely to be there the entire day."

Sharing video, lighting, and audio teams between stages separated by water became a unique obstacle to overcome. The solution involved careful scheduling and reliable communication systems between shore and barge operators, with unified wireless control allowing smooth transitions between stages during the show.

Making It Work at Domino Park

Domino Park presented its own challenges: fitting seven trailers worth of gear into a small Brooklyn park while coordinating multiple departments across multiple locations.

"We had to be extremely intentional with which departments were building at which location at any given time, which road boxes could be on the stage, etc.," Jennings explained. "While Domino Park is a lovely area and the GPJ team really utilized the space well, there are several logistical challenges."

The key to success? Communication. "Integrating all departments together cohesively comes down to planning and communication," Jennings said. "We created a very detailed schedule to make sure departments were handling tasks in a way that wasn't stepping on each other and making sure all stages got done in time."

Adapting Through Challenges

The scale of the event was aggressive from the beginning, with major design changes happening through prep and even on-site.

"This is always a difficult position to be in, and we couldn't have pulled it off without such a strong team," Jennings reflected. "It relied on consistent communication between designers, managers, programmers and crew leads."

Despite the hurricane, the compressed timeline, and the complexity of the barge operation, the event went off smoothly. The reveal was broadcast live to Times Square and on SiriusXM's Rock the Bells Radio, while thousands of fans experienced the Jeep 4x4 City Camp activation throughout the weekend.

Select Gear List

Audio

(60) Clear-Com Freespeak II BP-19 Beltpack
(60) Shure AD2 Wireless handheld Microphone
(60) Shure AD1 Bodypack Transmitter - TA4
(27) Shure Axient ADXR-A Digital PSM Bodypack Receiver
(16) D&B Audiotechnik V8 3-Way Line Array Speaker
(14) D&B Audiotechnik V Subwoofer
(12) Meyer UM-1P Powered Monitor Speaker
(8) D&B Audiotechnik V12 3-Way Line Array Speaker
(8) D&B Audiotechnik B2 Subwoofer
(7) D&B Audiotechnik M4 2-Way Monitor Speaker
(6) D&B Audiotechnik Y12 2-Way Line Array Speaker
(6) D&B Audiotechnik Y8 2-Way Line Array Speaker
(6) D&B Audiotechnik E12X Subwoofer
(6) D&B Audiotechnik E6 2-Way Speaker
(4) Yamaha RIO R1608 16:8 Stage Box
(4) Electro-Voice Evolve 50 Subwoofer
(4) Electro-Voice Evolve 50 Speaker Pole
(4) D&B Audiotechnik Y Subwoofer
(4) D&B Audiotechnik B4 Subwoofer
(4) Shure PSM1000 G10 Dual Channel Personal Monitor System
(3) Whirlwind PRESSPOWER 2 Active Press Box
(2) Yamaha QL1 32Ch Digital Mixer
(2) D&B Audiotechnik D80 Amplifier
(2) Clear-Com Freespeak II Wireless Base Station
(2) D&B Audiotechnik V7P 3-Way Speaker
(2) D&B Audiotechnik V8 2-Way Line Array Speaker
(2) D&B Audiotechnik T10 2-Way Line Array Speaker
(2) Meyer Ultra-X40 Powered Speaker
(2) D&B Audiotechnik T Subwoofer
(2) Pioneer CDJ3000 DJ Media Player
(1) Yamaha QL5 64-channel mixer
(1) D&B Audio Technik D20 Amplifier
(1) Clear-Com Arcadia X4-32P Station
(1) Pioneer DDJM-A9 4ch Mixer

Camera

(4) Blackmagic 4K UHD URSA Broadcast G2 2/3" Camera System
(3) Fujinon 55X HD Box Lens XA55X9.5BESM
(3) Canon 20X HD Lens JK20X8.2BKRSD
(2) Panasonic Robo CAM AW-UE150 4K 60P
(1) Panasonic AG-CX350 4K Camera
(1) Blackmagic ATEM TV Studio Pro 4K Switcher
(1) Sony XDCAM PXw-X70 Camcorder
(1) Panasonic Lumix BGH1 M4/3 Cinema 4K Box Camera

Lighting

(82) Chauvet Pro COLORado PXL Bar 16 IP65
(52) Vari-Lite VL3600 Profile IP
(36) Chauvet Pro Color Strike M IP65
(32) Creamsource Vortex8 RGBW IP65
(32) Chauvet Pro Maverick Storm 2 BeamWash IP65
(30) Astera AX7 Wireless Spotlite Par IP65
(19) Elation Proteus Maximus
(15) Elation Proteus Hybrid IP65
(15) Chauvet Pro Maverick Storm 1 Wash
(15) Chauvet Pro COLORado PXL Bar 8 IP65
(14) Chauvet Pro Rogue Outcast 1 BeamWash IP65
(12) Creamsource Vortex4 325W RGBW IP65
(12) Chauvet Pro COLORado PXL Curve 12 IP65
(11) GLP JDC1 Strobe
(8) Robe BMFL Followspot
(4) GrandMA3 NPU
(4) Elation Proteus Excalibur IP65
(2) GrandMA3 Full
(2) GrandMA3 Light
(1) GrandMA3 Replay Unit
(1) GrandMA2 Light Console
(1) Robe BMFL Followspot LT

Staging & Rigging

(55) Tyler Truss Black 12" x 12" x 10'
(24) Chainmaster 1/2 Ton Hoists
(15) Tyler Truss Black 12" x 12" x 8'
(10) Chainmaster 1/4 Ton Hoists
(10) Tyler Truss Black 12" x 12" x 5'
(9) Tyler Truss Black 12" x 12" x 4'
(8) Chainmaster 1-Ton Hoists
(7) Tyler Truss GT+ 5' Black Straight

Video

(104) Roe 8.33MM Carbon CB8S Transparent Tile
(104) Planar 3.9MM Leyard Outdoor Tile
(70) Absen JP8 Pro LED Tile
(40) ROE 5.77MM Carbon CB5 LED Tile
(10) Brompton XD 10G>1G LED Distribution
(4) Brompton SX40 4K Processor
(2) Disguise EX3+ 2RU
(2) Barco ImagePro 4K 6:6 Scaler
(2) Novastar Novapro-UHD JR 4K Processor
(1) Disguise GX1 W/Notch Playback
(1) Barco E2 Gen2 4K Switcher
(1) Barco EC-210 Event Master Full Controller
(1) Blackmagic ATEM Constellation 8K
(1) Blackmagic Smart VideoHub 40:40 12G SDI Router

About 4Wall Entertainment

4Wall Entertainment is a full-service entertainment technology company providing lighting, video, rigging, and audio solutions for live events, broadcasts, and installations worldwide. With multiple locations across the United States, 4Wall combines extensive inventory, technical expertise, and innovative problem-solving to support productions of any scale. The company partners with leading agencies, brands, and production companies to deliver memorable experiences.

4Wall Entertainment
(818) 252-7481
4130 E. Los Angeles Ave.
Simi Valley, CA 93063
www.4wall.com

4Wall Entertainment
(201) 329-9878
1 Carol Place
Moonachie, NJ 07074
www.4wall.com