industry news

The Latest Industry News for the Exciting World of Production.

Creative Handbook puts together a bi-monthly newsletter featuring up-to-date information on events, news and industry changes.

Hawthorne Direct Promotes Tammy Shull to Executive Director, Admin & Human Resources

By: Hawthorne Direct | September 16, 2013

Hawthorne Direct Promotes Tammy Shull to Executive Director, Admin & Human Resources

Hawthorne Direct, a full service brand response advertising agency, has promoted Tammy Shull to the position of Executive Director, Administration and Human Resources. Shull will remain based out of the company's Fairfield, Iowa, offices. The announcement was made today by Hawthorne Direct's Chief Operating Officer Jessica Hawthorne-Castro.

"Tammy has a strong understanding of business strategy and operations, culture and competition," said Hawthorne-Castro. "She is a strategic thinker who anticipates emerging business needs, and works with innovative leaders to identify HR solutions that support our agency's overall growth objectives. Her expertise covers a full range of human resources functions, including talent management, change management, diversity, organization design and effectiveness, workforce planning, compensation, and employee relations. She has been, and remains, a major asset of our company."

Prior to her promotion, Tammy Shull had been the Director, Administration and Human Resources for Hawthorne Direct since 2008. In her post, she leads all areas of human resources in support of the agency's strategic plans. Shull builds internal and external pipelines to ensure a sustainable bench of developing and ready-now talent for key positions; acts as business advisor to the company's Chief Executive Officer and senior management teams; and provides facilities and operational management of Hawthorne's Fairfield offices and production studio.

Earlier, Shull had been Human Resources Manager with MetroGroup, a direct mail production business, from 2004-2008. As such, she led the company's human resources functions at corporate and plant levels. Her responsibilities included recruitment, compensation, benefits, employee relations, and organizational development.

From 1996-2003, Shull was Human Resources Manager with Experian Marketing Services, spearheading human resources staffing, compensation, and employee relations for that large direct marketing letter shop. Previously, Shull was Human Resources Manager with General Electric (GE) from 1978-1996. During her tenure with the company, she worked for a number of GE's divisions while based in various U.S. cities. These included: GE Switchgear - Burlington, Iowa; GE Lighting - Cleveland, Ohio; GE Lighting - Goldsboro, N.C.; GE Aerospace - Pittsfield, Mass.; and GE Lighting - Mattoon, Ill.

Shull received a master's degree in Organizational Development and Analysis from Case Western Reserve University. Earlier, she graduated from Eastern Illinois University, having earned a bachelor's degree in Psychology and Political Science. Additionally, Shull holds a Senior Professional in Human Resources (SPHR) Certification.

Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, and more.

The agency is headquartered in Los Angeles, with the founding office located in the Midwest. Hawthorne Direct was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman/CEO. Hawthorne's daughter, Jessica Hawthorne-Castro, today holds the post of COO. For more information, please visit and also

No Comments