industry news

The Latest Industry News for the Exciting World of Production.

Creative Handbook puts together a bi-monthly newsletter featuring up-to-date information on events, news and industry changes.


By: Christopher de Haan | June 11, 2012


Producers Showcase (ProShow) Grand Prize Winners Bill Vigil & Michelle Reed for PSSST!

The Producers Guild of America (PGA), in association with the International CES®, announced today that more than 1,400 members of the entertainment producing community attended the fourth annual Produced By Conference (PBC) held June 9-10 at Sony Pictures Studios in Culver City, Calif. Reaching across film, television and new media industries, the Produced By Conference (PBC) is an educational forum that involves acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy® Award winners, as well as the next generation of creative entrepreneurs. Producers Christopher Nolan, Peter Berg, Nigel Lythgoe, Lawrence Gordon, Nina Jacobson, Mark Cuban, Mark Gordon, Shonda Rhimes, and Brian Grazer joined more than 100 of Hollywood and digital media's top producers and business leaders to share their insights, expertise and vision to inspire and inform attendees throughout the two-day conference. Topics covered included global finance and production, distribution, independent film, scripted and reality television, digital content, marketing innovation, visual effects, and
much more.

A sampling of images from the conference can be found below:
PGA Re-Elected Presidents Mark Gordon and Hawk Koch following the PGA General Membership
Meeting. Photo Credit: Todd Williamson/Invision
Emma Thomas, Christopher Nolan and PGA National Executive Director Vance Van Petten at PBC
2012. Photo Credit: Todd Williamson/Invision
Mark Cuban discusses "MEDIA DISRUPTION" at PBC 2012. Photo Credit: Jordan Strauss/Invision
Brian Grazer and Peter Berg talk about their "PASSION PROJECTS" at PBC 2012. Photo Credit: Jordan
Peter Berg and Brian Grazer outside of the General Motors (GM) Speakers Lounge at PBC 2012. Photo
Credit: Jordan Strauss/Invision
Mark Gordon provides a candid conversation about "TODAY'S 'HIT'BUSINESS" at PBC 2012. Photo
Credit: Todd Williamson/Invision
Todd Phillips talks about "FRANCHISE BUILDING" at PBC 2012. Photo Credit: Jordan Strauss/Invision
Troy Carter on the "MARKETING INNOVATION" panel at PBC 2012. Photo Credit: Todd
Bill Lawrence, SallyAnn Salsano, Shonda Rhimes, Nigel Lythgoe and CAA's Rob Kenneally following their "TV'S 'MEGA-PRODUCERS': STORYTELLING ACROSS MULTIPLE SERIES AND NETWORKS." Photo Credit: Todd Williamson/Invision
Barry Mendel, Scott Stuber, Co-Chair Tracey Edmonds, Bonnie Arnold and Will Packer at PBC 2012.
Photo Credit: Jordan Strauss/Invision
PGA National Executive Director Vance Van Petten, Film Commissioner of the Quebec Film and Television Council Hans Fraikin, and PGA President Hawk Koch at the Quebec Film and Television Council networking mixer at PBC 2012. Photo Credit: Jordan Strauss/Invision
Lori McCreary, CEO, Revelations Entertainment and PGA National Treasurer, leads the 2012 Image
Camera Assessment Series (2012) alongside Dave Stump, ASC. Photo Credit: Jordan Strauss/Invision
The Producers Showcase (ProShow) finalists, winners, and chair. Photo Credit: Jordan Strauss/Invision
Participants mingle and mix for lunch at PBC 2012 at Sony Pictures Studios. Photo Credit: Todd Williamson/Invision


The PGA also announced today the grand prize winners of the 2012 PGA Producers Showcase (ProShow) competition-Bill Vigil & Michelle Reed (USA) for PSSST!. They received $20,000 in prizes. The goal of the PGA ProShow competition is to facilitate global and local film producers' projects by coordinating business with potential producing partners, film financiers, packagers and distributors, with a particular emphasis on international co-productions.

The finalists included: Chris Cuthbertson (Nova Scotia, Canada) for ADAM & LARRY'S KILLER APP; Janet Muswell (USA) for CARGO CULT; Norm Hunter (USA) for COLUSA; Eva Orner (New South Wales, Australia) for LENI; Gretchen Kirsch (USA) for MY DAUGHTER MOIRA; Zaid Abu Hamdan (Jordan) for NOSTALGIA; Yonghee Lee (Korea) for SAMMY LEE; Beverley Gordon (USA) for SCOUT; and Robyn Kershaw (Victoria, Australia) for WINTER OF OUR DISCONNECT. All finalists received free admission to this year's PBC, participation in one-onone meetings with top Hollywood financiers, studios and production companies.

On Saturday, June 9 of the PBC, the PGA, American Society of Cinematographers and Revelations Entertainment joined forces to present the Image Control Assessment Series (ICAS). This unique showcase featured the individual characteristics of current high-end digital motion picture cameras and current postproduction work-flows. Past participating camera manufacturers were Arri Alexa, RED Epic, Sony F-65, Sony F3, Canon C300 and a Arri 35MM Film Camera.

The PGA Green - the PGA's strategic initiative promoting sustainability within the entertainment industry - also conducted the first PGA E-Waste Recycling Drive in conjunction with the conference. Attendees dropped off items that were entered into a raffle to win prizes from Apple. Those who attended the "GREENING SCREENS: SUSTAINABILITY & INNOVATION" panel moderated by PGA President Hawk Koch, were also eligible for prizes.

In addition to Sony Pictures Studios and CES®, other PBC sponsors and exhibitors include General Motors, the official Automotive Sponsor of the PGA; DreamWorks Animation; Production Resources Group (PRG); YouTube; Raleigh Studios; Entertainment Partners; Hulu; SAG-AFTRA; SAG Indie; Pinewood Studios; Kodak; Guild of Music Supervisors; Quebec Film & Television Council; Honolulu Film Office; Cinedigm; Scenios; Twonky by PV; Hertz; Korea Creative Content Agency (KOCCA); Runge International; Coca-Cola; BLT Steak and others.

The 2012 PBC is chaired by Producers Guild President Emeritus Marshall Herskovitz, Tracey Edmonds, Gary Lucchesi and Rachel Klein. Adrian Sexton (CEO, New Medici) is the 2012 PBC Program Director. Diane Salerno (Six Degrees Global) is the 2012 PBC Sponsorship Director.

About The Producers Guild of America (PGA)
The Producers Guild of America is the non-profit trade group that represents, protects and promotes the interests of all members of the producing team in film, television and new media. The PGA has over 5,000 members who work together to protect and improve their careers, the industry and community by providing members with health benefits, employment opportunities, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts such as promoting sustainable production practices. Visit and for more information.

About The International Consumer Electronics Show (CES)
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online: and Follow CES at

Media Contacts:Christopher de Haan
(424) 901-8726

Brittany Geldmacher
(424) 901-8738

Allie Fried
(703) 907-7603

Jason Allen
(310) 244-3502

No Comments