The Latest Industry News for the Exciting World of Production.
By: Stun | February 6, 2019
Stun, an award winning content studio and commercial production company, has launched a new "DIGITAL 360" division and, concurrently, has named Renee Samms as Head of DIGITAL 360. The announcement was made today by Mark Feldstein and Brad Roth, Principals & Co-Founders of Stun.
Stun's current DIGITAL 360 clients include: Fox Searchlight/Fox Home Entertainment, Warner Brothers, the NFL, HBO Social, NBCU Snapchat Integrations, WarnerMusic Group, Sony Theatrical, Universal Theatrical, Dreamscape VR, and #SeeHer, among others.
The vision behind the creation of Stun's new DIGITAL 360 division is driven by a Transmedia Branding strategy - delivering the right message to the right person at the right time, and in the right place. As social and digital media have become key to success in today's mobile-first world - with people moving across platforms every time they sign-in online - Stun's thinking is that brand messaging should move across platforms too, in an authentic way that aligns with the organic voice of each of those mediums.
Regarding the creation of their new division, Feldstein and Roth said, "Our goal for this year is to launch our DIGITAL 360 division in a big way. Our philosophy is that content alone is no longer king, but Content + Context are King. Our plan with DIGITAL 360 is to keep scaling our Digital division, and continuing to integrate it within the full Stun suite of existing creative services providing our clients one, true, 360° creative marketing agency."
They add, "Renee Samms is the perfect executive to head our new DIGITAL 360 division. She is that rare combination of strategic thinker and creative storyteller. Renee has a proven track record in developing marketing strategy and interpreting audience needs to create award-winning digital marketing solutions. Renee's diverse experience, genuine curiosity for consumer behavior, love for digital marketing, and willingness to push creative boundaries has consistently delivered tremendous results. We are delighted that she has joined Team Stun."
Said Samms, "Having built my career in entertainment marketing and branded content, I wanted my next role to be with a team and company that not only had a track record of raising the bar creatively, but also had the same philosophy that I do. Stun believes that storytelling is key for any successful campaign, and that no matter which brand or client they are working with, they will always push the boundaries and hold themselves to a higher standard than any other creative content studio around."