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LOS ANGELES, CA - August 24, 2026 - Horror and Hollywood came together for the star-studded world premiere of Eli Roth's highly anticipated horror film Ice Cream Man, held August 6, 2026, at the historic Vista Theatre in Hollywood. Adding to the evening's immersive theme, guests were welcomed with a specially designed ice cream truck and a playful "vanilla carpet" experience that put a deliciously sinister spin on the traditional Hollywood premiere.

For the high-profile event, Step and Repeat LA created a custom media wall designed to complement the film's distinctive horror-meets-ice-cream aesthetic while providing an eye-catching backdrop for celebrity arrivals, press coverage, and event photography.

The custom media wall served as a central visual element throughout the premiere, giving guests and attending talent a branded setting for photos and helping create a memorable visual identity for the event.

Held at the iconic Vista Theatre, the premiere embraced the playful yet chilling spirit of Ice Cream Man, transforming the traditional red-carpet experience into something uniquely suited to the film. From the themed ice cream truck to the "vanilla carpet," every detail contributed to an immersive experience that blurred the line between nostalgic summer fun and horror.



Step and Repeat LA specializes in custom media walls, step and repeat backdrops, fabric displays, branded event graphics and experiential signage for premieres, entertainment events, brand activations, red-carpet arrivals and corporate events throughout Los Angeles and beyond.

From Hollywood premieres to major brand activations, Step and Repeat LA works with event producers, publicists, agencies, and brands to create polished, camera-ready environments that make an impact both on-site and across social media.

To learn more about Step and Repeat LA's custom event branding solutions, visit Step and Repeat LA.

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