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Virgin America Soars with New Backdrop from Step and Repeat LA

By: Step and Repeat LA | July 26, 2016

Step and Repeat LA fabricates custom backdrop for Bad Moms screening at Lucky Strike in Hollywood.

Shadow Hills, CA - Step and Repeat LA is an independently-owned company that specializes in the creation of red carpet backdrops which are better known in the entertainment industry as 'step and repeats'. Step and repeat backdrops feature an array of sponsor logos that have been laid out in a step or diagonal pattern. Step and repeat backdrops are most commonly seen at major events like charity balls, award ceremonies and film premieres.

Virgin America is a United States-based airline that began service on August 8, 2007. The airline provides low-fare, yet high-quality, service for flights between major metropolitan cities on the East and West coast seaboards of the United States. Bad Moms is an upcoming American comedy film written and directed by Jon Lucas and Scott Moore. The film stars Mila Kunis, Kristen Bell and Kathryn Hahn. On Monday, July 25th, Virgin America hosted a screening of the film at Lucky Strike in Hollywood, an upscale bowling alley with lane-side food service and lounges.

For the screening, Step and Repeat LA printed, fabricated and installed an eight-foot-high by ten-foot-wide step and repeat, featuring the logos for Virgin America, Bad Moms, and STX Entertainment, the production company behind Bad Moms. The step and repeat backdrop, made with a non-glare, matte fabric, complete with stand and plush, red carpet, made this star-studded event a sight to behold.

Rachel Guerrero, a representative for Step and Repeat LA, had this to say, "We're so excited to have been able to put together this event. We really enjoy being part of unique occasions, and that's exactly what this was - a film screening at an upscale bowling alley. It looked awesome!"

Step and Repeat LA provides free design and layout for all custom banners, as well as a speedy 24-hour turnaround. In addition to complete set-up and take-down services, Step and Repeat LA also provides free ground shipping for all banner orders.