The Latest Industry News for the Exciting World of Production.

Wishing a Happy Retirement to Laura Hoepker

ESTA is excited to welcome Xenia Lappo as ESTA's new program manager for membership & events. Lappo comes to ESTA from the world of film and television production with a background in marketing and events. She first encountered ESTA through work with PERG members while supporting product launches and tradeshows like Cine Gear and NAB. That firsthand experience is key to her motivation as the newest member of the ESTA team.
"I love that ESTA is more than a trade organization," Lappo said. "It's a living network of people who genuinely care about the future of this industry. I get excited about connecting members with each other, creating opportunities for collaboration, and highlighting the incredible work being done across disciplines. We're in a time of rapid change in both technology and storytelling, and ESTA is uniquely positioned to help members move forward together."
Lappo joined ESTA in March, and you may have had the pleasure of meeting her at USITT, Cine Gear, or the AICP/PERG Spring Mixer. If not, you can meet her at the Midwest Rigging Intensive in Evanston this August. You can also read an interview with Xenia in the latest issue of Protocol.

Laura Hoepker, former program manager for membership & events, retired in May. In Laura's all-too-brief time with the association, she made a huge impact, drawing an incredible number of new members into the fold and shaping new signature events like the Midwest Rigging Intensive and NATEAC. ESTA is grateful for the time Laura spent with us and wishes her the best as the newest Behind the Scenes board member.

If you have any questions about ESTA membership or simply want to introduce yourself to our new program manager for membership & events, please email xenia.lappo@esta.org.

About ESTA
The Entertainment Services and Technology Association (ESTA) is a nonprofit trade association for the entertainment technology industries. Members are the industry's leading dealers, manufacturers, production companies, rental companies, organizations, and professional service companies. ESTA's members are responsible for creating some of the most important programs in our industry, including the Technical Standards Program, Entertainment Technician Certification Program, and Rental Guard. Membership in ESTA supports increasing safety through the development of standards and certification; educating members and providing business resources to increase profitability; representing the interests of the industry to government, regulatory bodies, and related industries; and raising the bar for professional and ethical behavior. Find out more at esta.org.