The Hula Post team gave an inside look into the Hula Post Burbank faculties, including a recently upgraded audio and finishing suites, installed and designed by the Key Code Media team."For 25 years, Hula Post has provided exceptional equipment rental services to the post production and broadcast communities We offer a huge rental inventory of editorial and finishing systems, storage solutions and support gear. We also have creative facilities available in Burbank and West LA - providing production teams spacious rooms, turnkey editorial suites, kitchen, and meeting spaces. All supported by the Hula Post 24/7 technical team," commented Hula Post CEO, Denine Nio.Denine Nio gave us a tour of both Burbank creative campuses, just a short drive from each other. Both offices contained long decorated hallways, full of meeting spaces, audio edit suites, and video edit suites. Whiteboards on the wall were filled with television production notes and deadlines, used to keep the current production team using the space- on track with their episode deadlines and promo schedule.Hula Post is most known for its traditional rental business, they have recently experienced a large demand in all three creative space locations. While the spaces can be completely customized for each production, the typical creative space includes a computer (with pre-installed editing software), audio mixer, speakers, and furniture. Shared storage is also available for productions that require collaborative non-linear editorial.Denine then handed us over to Michael Moncreiff, SVP Business Development, to give us an inside look at their latest flagship rooms- a Dolby Atmos-ready audio suite and HDR-ready finishing suite.HDR-Ready Color Finishing SuiteThe new Hula Post color suite was built with streaming platform requirements in mind. Colorists have the tools ready to master, package, and deliver in Dolby Vision, HDR10, and SDR formats required by major streaming platforms. The suite is highly appointed with new equipment, workstations, and monitors- giving colorists a DaVinci Resolve 4K system with a 5.1 Audio experience."The new color suite is designed for all 4K, SDR or HDR Color Correction deliverables. We primarily use Resolve as a conforming tool, but the system is also setup to run both Avid and Adobe as well. For a typical customer, we're taking the finished sequence from Resolve and dropping the timeline into Avid symphony for graphics, titling and effects work" mentioned Hula Post SVP Business Development, Michael MoncreiffUnder the curtain of the custom, Argosy Studio console is a powerful HP Z8 Workstation with a PNY Quadro M6000 Graphic Card. A mounted LG 65" OLED 4K HDR TV is setup as a client reference monitors, while a calibrated Sony BVM and HP DreamColor Z32x are used by the colorist for finishing. On the desk, a Wacom Tablet and Color panel gives the colorist the tactile tools necessary.The entire room was finished off with sound treatment and a 5.1 Genelec speaker system, controlled by a tableside mixer. The suite, just like many other suites in the facility, was designed, qualified, and installed by the Key Code Media engineering team.Sound Finishing SuiteThe new Hula Post sound finishing suite didn't cut any corners, installing a Pro Tools HDX 5.1 system- that can quickly upgrade to Dolby Atmos, when the next project requires it. An Avid S6 Modular Control Surface installed in a custom Argosy console serves as the heart and brains of the room. This is one of two audio suites Hula Post offers at their Burbank location."Our latest audio suite is a lot larger than the other rooms in our facility. We designed it to not only accommodate the episodic customers that use our facility, but also for creators working on feature films. With the larger room, we went with a larger Avid S6 mix board- this opens the doors to 5.1, 7.1 and eventually Dolby Atmos projects. We're ready for the future demand being pushed by some of the larger streaming providers!" Michael commented with a wink and nod.The Key Code Media engineering team, led by Robert Van Kuran and Christel Velasco, connected, installed, labeled, and tested all audio and video systems throughout the room. The system included a half-rack quiet blower, which housed a racked Mac Pro, Avid HD I/O, and Furman Power Conditioner. Genelec 5.1 Audio Monitors surround the room, giving both the audio engineer and clients, sitting at the nearby leather coach, the tools they need to get the perfect mix.A Warehouse of EquipmentWhile the primary focus of the tour was to see the new creative spaces, the Hula team had us make one last stop at their bread-and-butter warehouse. The warehouse is used to bench and prep video and audio suite equipment before it is delivered to customers' locations.Episodic television, unscripted/reality shows, and feature film productions require the flexibility to scale up-and-down depending on the size or stage of any given project. The Hula team has a fleet of editorial and finishing HP Workstations and Apple Mac Pros ready at anytime for productions located throughout California and anywhere in the country. Each system is connected with the necessary reference monitors, speakers, mixers, and furniture- customized based on the production's needs.SummaryThe Hula Post and Key Code Media team complement each other well. For the past 19 years, Key Code Media has considered Hula Post a great customer and partner in the industry.Recently, as part of strategic expansion in building creative facilities for productions, Hula Post turned to Key Code Media to provide equipment, wiring, and installation for a Da Vinci Resolve 4K Finishing Suite with 5.1 monitoring, and a Pro Tools HDX with 6.1 monitoring audio suite. The integration included over 50-line items of products and services, including Avid Pro Tools, and Avid S6 Console, HP-Workstations, Apple Mac Pros, Argosy furniture, Genelec monitors, Blackmagic Resolve, and a variety of converters and cables that connected it all together.keycodemedia.comBURBANK (HQ): 818-303-3900CHICAGO: 224-231-4866DALLAS: 972-248-7905DETROIT: 866-KEY-CODEDENVER: 303-649-9600IRVINE: 949-757-0303NEW YORK: 212-697-1002SAN FRANCISCO: 628-280-2422SEATTLE: 206-728-4000

Held in the heart of Salt Lake at Creative Guild Studio" Woodbury Film Festival celebrates bold visions and powerful voices. Power doesn't always arrive through unflinching determination with loud exclamations. Sometimes it sneaks up on you through subtle but vibrant nuance meticulously woven into the fabric of a narrative-- hidden but visible, silent but bright. "In our first year, our winning feature film went on to get distribution and will be hitting theaters near you! In 2020 we weren't sure how we were going to top the first, but we did it! Director of the festival, Dezi Barr fell in-love with the short Docudrama "Misfit M." That brings life to Marylin Monroe words which had been written months, weeks, and days before her untimely death. Co-Director Chris Adler's favorite was the winning Feature Film "Highline". This documentary follows 5 friends on their journey in the Utah Uintas. It's engaging, gorgeous and makes you want to drop everything for 10 days and hit the trails. To our surprise, we had several wonderful student short films and struggled to award them. We ultimately landed on "A Horsey Name" which will have you in stitches while admiring the beautiful cinematography. In Dezi's words "It felt like I was watching a truly professionally-done film and was even more thrilled to learn it was backed by a female director"Use this code for your special submitter discount: WFF21CHBVisit https://filmfreeway.com/WoodburyFilmFestival or scan this QR Code

Action Picture Cars is an old company with a new name. Howard Brown and Sons Auto Sales, Inc. has been a successful auto sales company for more than thirty years. Action Picture Cars is our new studio rental company. Howard Brown and Sons has been renting picture cars for years and we are now making it our business. We personally own hundreds of cars that fill the needs of many different production companies. We supply vehicles for film, television, commercials, print advertising, videos and much more. We have a wide range of vehicles to choose from. We have show quality period piece vehicles as well as rough and damaged vehicles. We hav eboth late and early model vehicles. Our specialty is damaged vehicles of all years, from Ferraris to Focuses you'll find a large inventory to choose from. We also specialize in matching those damaged vehicles with whole, undamaged vehicles for before and after shots. Our business is located in Sun Valley, California and is only minutes away from most major studios.Action Picture Cars has tow trucks and trailers for all of your transportation needs but, most importantly, we want your business and we will make your rental experience a pleasant one. Owning our cars makes it easy for us to be flexible on our rental prices which, in turn, keeps us very competitive.For references, please don't hesitate to call, as our list is very long. You can see some examples of where our vehicles have been used on the Seen In page. Action Picture Cars truly looks forward to doing business with you in the future.Action Picture Cars can be reached at: 818-767-2355or by e-mail at: rent@actionpicturecars.comactionpicturecars.com

Animal Actors of Hollywood have supplied the entertainment industry for 40 years with professionally trained animals. During this time we have owned, trained or worked with almost every type of animal, bird, or reptile you can imagine. This history and experience gives us the ability to know first hand what it will take to accomplish what you need. There is no job too large or too small.Most recently our animals appeared in the feature films "True Grit" and "Paul";and in the TV series "The Middle", "Parenthood", "Law & Order LA", and $#*! My Dad Says". We are busy with commercials as well. There are too many projects to mention here, but we have a long credit list we can give you.Our animal actors did the TV series "Pushing Daisies", "Manimal", "Peaceable Kingdom" & "Bring Em Back Alive", using dozens of animals every episode. There are birds of every size and color. We have a full line of domestic animals as well as the birds, reptiles, and exotics. Our dogs and cats are remembered for their work on such films as "Ladykillers", "Men In Black I & II", "Cat In the Hat", "The Prestige", "Fluke", and more.Our specialty has always been to accomplish the difficult and the unusual.For "Dr. Dolittle" the script called for a giraffe Rex Harrison could ride. On the John Schlesinger picture "Honkey Tonk Freeway" we were asked: "could you train a water skiing elephant?" WE DID BOTH. One of our chimpanzees taught humans on the "Valvoline Commercial" how to change your own oil and save bananas.We didn't ship coal to Newcastle, but we did take fifteen lions to Africa to act in"Living Free" and "The Born Free TV Series". Some other animals we transportedto Africa for "Sheena" and "Out of Africa" include an elephant, a rhino, four chimpslions, leopards, hawks, horses, dogs and a dozen flamingos. Our monkeys have filmed in Malta, Thailand, and Puerto Rico ("Monkey Trouble" & "Cutthroat Island" etc.). Our wolf pack appeared in "Never Cry Wolf", "Dracula", "Ladyhawke" anddozens more productions, traveling to many locations.We are the original company called "Animal Actors". Don't be confused with others now using similar names. If you need animals for your project please give us a call, and we are happy to break down your script, and give you an estimate.www.animalactors.net

If your script calls for the extreme in big trucks, buses or on heavy equipment give me a call. I have jumped, rolled, crashed, pipe-ramped, cannoned or jack-knifed just about every rig combination imaginable.Vehicle SourcingToday's budgets don't allow the idea of "Picture Vehicles Unlimited " to thrive. Our focus these days is to provide new or newer model semi trucks, buses, heavy equipment and racing cars. My 18 years of racing semi trucks on Pikes Peak and displaying those trucks at the most significant truck industry trade shows for nearly two decades as well as my two Guinness World Records in big trucks has introduced me to the CEO's, Presidents and Directors of Marketing at most of the big truck and equipment manufacturers. Having access to them and their dealer fleets nationwide puts Picture Trucks LA in a very unique position. We have the ability to obtain specialty vehicles directly from the factories and often make the connections for product placement for the right kind of projects.Large Vehicle StuntsI have always had an interest in jumping vehicles and have at least 100 jumps under my belt, after developing a high level of competence in performance driving and stunts in cars, curiosity led me into trying the same things in big trucks and buses and that led to being one of the most sought after truck specialists since my work in Thelma & Louise and Terminator 2 in 1990-1991. Mike is also the first person in the US to intentionally "Drift a semi truck and his You Tube Drifting videos "Size Matters 1 & 2" collectively have over 7 million views. He has also drifted a 200 ton Caterpillar Mining Truck!In 2014 on the taxiway at the Bentwaters Air Park in Suffolk England Mike established the Guinness World Record for a semi truck and trailer jump and he did it over the current Lotus Formula 1 car…as it was being driven!!!Stunt Vehicle & Rig ConstructionFortunately, as my resume reflects, I spend much of a typical year working on some of the larger action films and truck racing. The rest of the year, my focus and that of our staff is on stunt coordination and specialty vehicles for TV commercials and print projects.As the commercial industry changed, we changed with it and realized that the model that Picture Vehicles Unlimited was built on had become impractical and obsolete. Gone are the days of working without compensation by submitting a zillion vehicle pictures for the prop department to compile along with those from several other vehicle suppliers in hopes that we win the work. If we can't communicate directly with the Director and Producer and often the client and agency to understand and collaborate on the evolvement of the project, then we pass.Stunt CoordinationIf your script calls for the extreme in big trucks, buses or on heavy equipment give me a call. I have jumped, rolled, crashed, pipe-ramped, cannoned or jack-knifed just about every rig combination imaginable. It is also nice to avoid the bruises sometimes and do a good old car commercial every now and then, under the pretty light on a nice curvy road.About Mike RyanMike Ryan is a stunt driving specialist and stunt driving coordinator with close to four decades of memorable entertainment and racing performances. Much of the work he has been involved with has gone on to win, Clio's, Emmy's, Oscars and break box office records, race track records and achieve two official and one unofficial Guinness World Records for car and truck jumps. "Separated at Birth" the 1999 Budweiser Super Bowl spot was chosen as one of the 10 best Budweiser Clydesdale's commercials.That is not by accident, Mike has further developed his unique stunt skills by racing motorcycles, cars, boats and semi trucks while owning Picture Vehicles Unlimited for over 35 years. Being personally involved from the start with the design of the stunt and then sourcing, securing and modifying the required vehicles specifically for the demands that will be placed on it has given me a far deeper understanding than the typical performer is ever exposed to.truckstunts.comAddress:25111 Rye Canyon LoopSanta Clarita, CA 91355Phone:(661) 952-7707Email:info@truckstunts.com

NAB Show® is an unrivaled source for content professionals from all corners of the media, entertainment and technology ecosystem. Those seeking to create superior audio and visual experiences and drive listeners and viewers in larger numbers for greater reach. No matter where you fall on the content continuum-from creation to distribution, management to monetization-you'll find a renewed path to clarity and confidence.Get a FREE Exhibit Pass with code MP012020 NAB Show Exhibit Hall HoursSunday, April 19 | 12 - 6 p.m. Monday, April 20 | 9 a.m. - 6 p.m.Tuesday, April 21 | 9 a.m. - 6 p.m.Wednesday, April 22 | 9 a.m. - 4 p.m.The ONLY Show that brings together the global storytelling ecosystem.• 1,717 Exhibiting Companies• 1,020,245 Net Sq. Ft. (94,784 m2)• 160+ Countries• 500+ Conference Sessions• 100 Free Sessions on the Show Floor in Pavilions and Theaters• Unlimited Networking OpportunitiesA Show Floor that WowsAisle after aisle, you'll discover disruptive technologies, new gear and advanced solutions. Spend four eye-opening days exploring highly experiential and engaging Exhibits from the world's most sought-after companies. The energy of the Show Floor is palpable. You'll leave feeling ready to direct your next success story.Education that EnlightensExpect an unequaled experience packed with visionary insights and critical knowledge from the world's most renowned thought leaders in media and entertainment. From formalized classroom training to high-profile keynotes to dynamic in-booth education, you'll be amazed by the possibilities unveiled. Embrace content trends and navigate the ever-evolving digital ecosystem of storytelling. Education Topics for 2020Advanced Advertising • AR/VR/XR • Artificial Intelligence • Broadcast Technologies • Business Strategies • Cloud Tech • Content Creators and Creative Masters • Content Protection • Data and Analytics • Esports • Game Development • Live TV • Podcasting • Policy and Advocacy • Post Production • Production Technologies • Social Media • Streaming and OTT • The Future of Delivery • The In-Vehicle Experience • and Beyond!New Show DatesWe are excited to announce a new pattern for the show that moves that start of the exhibit floor to Sunday and extend through Wednesday.Learn More

'American Factory' and 'Apollo 11' are big winnersThe 2020 Cinema Eye Honors Awards Ceremony returned for the 10th year to the Museum of the Moving Image in Astoria, Queens. A Pre-Reception was hosted by MTV Documentary Films and an After-Party was hosted by National Geographic Documentary Films.Step and Repat LA backdrop was popular for photo ops'American Factory' and 'Apollo 11' topped the Cinema Eye Honors documentary awards. 'American Factory", directed by Julia Reichert and Steven Bognar (backed by Barack and Michelle Obama) focuses on a shuttered Ohio General Motors plant taken over by a Chinese company. It won the awards for best nonfiction feature and best direction, making Reichert and Bognar the first team to win either award in Cinema Eye history.Guests lined up to pose in front of backdrop by Step and Repeat LA'Apollo 11', an epic retelling of the first humans to land on the moon and return to Earth, also won two awards, Outstanding Editing for director/editor Todd Douglas Miller and Original Score for composer Matt Morton.In addition to these two films, a number of other films on the Academy Awards Documentary Feature Shortlist received awards. 'The Biggest Little Farm' won the Audience Choice Prize, with more than 12,000 votes cast by documentary film fans around the world.Cinema Eye was founded in 2007. It was the first, and remains the only international nonfiction award, to recognize the whole creative team, presenting annual craft awards in directing, editing, producing, cinematography, original score, and graphic design/animation.Step and Repeat LA produced a fabric stretch display for the event which was live streamed via the Museum of the Moving Image and Cinema Eye Honors Facebook.Step and Repeat LA has the market cornered when it comes to events of any kind in the Los Angeles area. But their reputation doesn't stop there as they have clients throughout the U.S. They are capable of turning small, medium, and large events into unique and unforgettable occasions. No matter where the location, Step and Repeat LA is available to discuss a customer's needs for personal events such as birthdays, weddings, and anniversaries, as well as large corporate events, lavish fundraisers, and festivals.STEP & REPEAT LAAt Step and Repeat LA, we specialize in step and repeats, providing high-quality logo backdrops and media walls for events around the U.S. We handle rush orders and offer shipping within 24 hours of approval nationwide!We have the fastest turnaround in town, no matter when you need it. Our top designers can fix your step and repeat layout or create a layout for you. We excel in helping our clients with their artwork and design files. We are available by phone or email to discuss the file layout and job. Delivery, set-up, take-down and pick-up options are available in the Los Angeles area.Carpet, banner stands, stanchions and rope, lights, posters and life size custom stand-ups are also available for purchase or rent.stepandrepeatla.com

Customers are ordering their Spring event and production decor now. Build your design with our in-stock offerings of Fabrics, Projection Surfaces, Tape and more! Rose Brand also produces custom curtains and has the largest inventory of rental drapery in the country. For more information, see below:Enables quick & easy access to the exact fabric you need. Search by color and/or any combination of characteristics. Quick, easy and fun!The indispensable expendable in any production! Tape available by the roll or case. Discounts for 2" gaffer's tape sales by the case. We produce thousands of custom curtains and drapes every year, quickly and expertly. We can help you with designing, specifying and budgeting the right soft goods for any event or production.Get the highest quality PVC screens and fabric screens on the market. Front or rear projection. Seamless up to 16' 4" high! Create an instant star-filled sky with our Classic ShowLED Star Drop. It's simple to set up and configure. Durable, lightweight and flexible, the Classic ShowLED Star Drop is valued for quality effects and fast set-up time.Choose from a wide range of colors, sizes and textures. Rent a single curtain panel or a mile wide of 30' high drapes. Masking, Sheers, Silks, Velours, Metallics & more.ROSE BRANDThe industry leader in Fabric Backdrops, Large Format Digital Printing, Keying Backdrops, (Blue Screens / Green Screens), Projection Screens, Gaffer's Tape, Duvetyne & Commando Cloth, Custom Drapery Fabrication, Curtain Rentals, Scrims, Bobbinettes, Cycloramas, LED and Fiber Optic Curtains, Snow & Confetti Machines, Scenic Paints & Supplies, Stage & Rigging Hardware, Hoists, 3D Stretch Shapes.www.rosebrand.com

A Q&A with Tiger Group's Jonathan Holiday Among the topics that will be presented at the PERG General Membership Meeting at NAB this year will be the market for used equipment and the question of what a rental house can do with underutilized gear.Jonathan Holiday has had a busy 24 months selling excess pro Audio Video (AV) gear on behalf of PRG/VER, Keslow Camera, Illumination Dynamics and Birns & Sawyer, to name a few. The veteran auctioneer and Director of Business Development leads the AV vertical at Tiger Group's commercial and industrial division, which has emerged as an industry leader in AV dispositions. With sales volume jumping 50% in 2019 from 2018, the momentum continues in this space. Tiger conducts auctions, liquidations, turnkey business sales, asset appraisals and more for professional rental companies, production companies and studios. Recently PERG sat down with Holiday, who is based in Los Angeles, for his take on the state of the market.PERG: With the popularity of TV, movie and digital content continuing to grow, how is this affecting demand for AV gear? HOLIDAY: The changes in the market are definitely driving demand. We are seeing specific areas where purchasing is being made to handle the acceleration in production. Buyers are being very specific in their needs. For example, lenses from Cooke, Zeiss and Ultra Prime, as well as digital cameras, continue to have demand in the marketplace.PERG: How are international markets fitting into the content picture?HOLIDAY: Demand for content continues to be global, but it's interesting to see how the patterns are changing. In 2018, China was a prolific buyer. The trade war and tariffs last year have really slowed down their purchases of gear. More recently, we've been seeing demand from buyers in Israel, the United Kingdom, Australia, New Zealand and Latin America.PERG: What is Tiger doing differently with all this rising demand?HOLIDAY: In today's environment buyers want to know that the gear they buy is ready to roll. We've started to provide supplemental information about the gear we put on the market, with much more asset-specific information than traditionally available. Whenever possible, we'll tell buyers things like, "Here's the testing or servicing that's been done on this, here's its history, and here's what you can expect about performance based on what we and our clients know." In some cases, we've hired third-party technicians and projectionists to evaluate gear. It bolsters interest in equipment by giving buyers more confidence in the used gear they are purchasing.PERG: Can you explain why a rental company would engage a firm like Tiger rather than sell excess gear on their own?HOLIDAY: Some companies assume that because they've struggled to sell gear via third-party websites or through other internal methods, a company like Tiger may have the same difficult experience. Tiger has a holistic process for marketing AV gear and equipment, and our sell-through rate is nearly 100 percent. We take the time to understand the gear, where it is being sold, the pricing and other market factors. Our team works diligently, and our focus is only on selling equipment, which is a key ingredient to meeting our clients' objectives. At Tiger, we have spent years honing our skills in AV marketing, sales and customer service. We have extensive relationships with buyers in this space, and that does make a difference. Finally, we want our clients to be able to focus on what they do best and that is rent gear!PERG: There were some noteworthy M&As in recent years, such as Keslow Camera acquiring Clairmont Camera and PRG's merger with VER. Could you talk about how that affects the market for excess and underutilized AV gear?HOLIDAY: Those were very important events, and we assisted both Keslow Camera and PRG/VER in eliminating inventory redundancies. We implemented key strategies to open up much-needed warehouse space and eliminate redundant and older gear, without impacting their ongoing business. Additionally, the revenue generated from surplus sales allowed the companies to purchase new gear to support their rental demands for next-generation productions.PERG: What other significant transactions took place that required an innovative solution?HOLIDAY: We had the good fortune of selling North Hollywood-based Cineworks a 40-year-old lighting and grip rental company at the eleventh-hour last year. This really highlighted the benefits of turnkey sales: The owner of Cineworks ended up with a recovery value that was nearly double what likely would have resulted from an auction sale. We were also very proud that the company was able to continue operating.PERG: Who is buying gear these days?HOLIDAY: Overall, we continue to see buyers from a gamut of stakeholders-production houses, rental companies, directors, cinematographers, AV dealers, and in-house marketing departments. Our focus on global marketing also drove demand from international buyers. In one recent unconventional case on the buyer's side, cosmetics company Anastasia Beverly Hills wanted to disrupt the usual approach of outsourcing marketing and advertising production. Alex Smith, the company's Director of Media Production, leveraged our sales to help build an in-house production company and advertising agency from scratch.PERG: What gear is in highest demand right now?HOLIDAY: We are seeing a strong demand for Arri Alexa Classics, 4:3 and XT and the Sony PMW-F55 digital cameras. Lenses are always a fast-selling mainstay. Cooke, Ultra Prime and Zeiss are particularly sought-after. We also recently sold more than 18,000 Tiffen filters-one of the largest inventories of filters to be sold on the open market.PERG: What segments of the gear market is becoming obsolete?HOLIDAY: Due to technology changes for traditional lighting, the shift to LED lights continues, and that's part of why there are fewer lighting and grip rental companies. Affinity for the warmth of traditional lighting hasn't disappeared, but these lighting rental companies are managing their inventories carefully, because demand is changing. With respect to cameras, we're continuing to see the effects of "good-enough" manufacturing from China. Top-of-the-line cameras are not always being used for productions, and this is ramping up competition among manufacturers to churn out lower-priced cameras that still perform well. Rental and production companies really need to stay ahead of the obsolescence curve. Illumination Dynamics chose to do this in 2019 with their lighting, which paved the way for new gear to be purchased and to get the older lighting off their books. Scott Sawyer of Illumination Dynamics was quite happy with the results of our recent sale of the company's excess event and conventional lighting. The company used the proceeds to purchase new equipment. Noting that our team was "very easy to work with," Scott said the process "went very smoothly" and was profitable for his company.PERG: Any misperceptions out there about selling excess AV gear through third-party asset-disposition firms?HOLIDAY: Some rental companies view putting gear on the market as something you do when it's time to shut down the company and then monetize every last piece of your gear. In fact, we routinely work with healthy rental and production companies to strengthen their competitiveness. In addition, we have the ability to look at a rental company's inventory and assess what may be best to currently sell, and it may just be a partial amount of gear. We take pride at Tiger to create flexible programs to meet our clients' needs.PERG: Can you give an example of a success story involving one of our members?HOLIDAY: Recently, I received a nice note from Bill Meurer, the founder and president of Birns & Sawyer, which has partnered with Tiger for more than 15 years. Bill pointed to the strategic importance of divesting underused motion-picture equipment and staying ahead of the obsolescence curve. In his note, he said that Tiger's auctions and liquidations have helped his company continue to grow after 65 years in Hollywood. The proceeds are part of what enabled Birns & Sawyer to become an employee-owned business. For us, that was really gratifying to hear.PERG: What's the difference between auctions and liquidations?HOLIDAY: We tend to use the term "sale solutions" because there's actually quite a bit of variability in terms of the approach you can take. With respect to auctions, you're talking about live, webcast or online events which take place on SoldTiger.com. Other solutions include, as I mentioned before, turnkey sales, as well as liquidations, sealed-bid offerings and private-treaty sales. We strive to make the process simple for both sellers and buyers. Our goal is to always customize each project to meet our customers' needs and timetables. As to the distinction between auctions and the liquidation process, it's important to understand an auction can take place as soon as 30 days and a liquidation may take 90-120 days. Liquidations take longer, but they yield higher values. A liquidation is a fixed price with possible tiered price reductions over time and leverages multi-channel marketing over time. It's social media, ads in trade publications, e-mail blasts, telemarketing, and online banner ads. We keep and maintain a database with thousands of proven buyers. To be sure, we do a lot of that same marketing for our auctions. However, liquidations are more controlled. You can exert more influence over prices and timetables. That's important because it helps us avoid flooding the market with inventory.PERG: Do you ever combine auctions and liquidations?HOLIDAY: Absolutely. We can leverage a combination of our solutions. Tiger wants to work with each company to find the pathway to the highest value.PERG: Can you give our members a recent example of this type of program?HOLIDAY: For 10 months in 2019 we leased a 6,000-square-foot warehouse in Glendale for PRG/VER and Keslow Camera. We had gear moved into the warehouse from all over the country. As we pointed out, many ongoing rental companies typically don't want buyers at their facilities and may need to open up space in a short period of time. The gear was moved and then much of it tested. It was all priced, catalogued and photographed, plus buyers were able to check the gear themselves, giving them additional confidence in purchasing the equipment. Over 21,000 pieces of gear were sold in those 10 months via the liquidation process and five auctions. With the warehouse and integrated sales process, both Keslow and PRG/VER really benefitted from our efforts.PERG: What do you think about the macroeconomic situation moving forward?HOLIDAY: I'm an optimist and am really happy to see the strong growth in content-creation continuing, and this is great for rental companies. However, I also think it's important to remember that the business cycle, sooner or later, will turn. When that happens, marketing and advertising budgets will shrink in proportion, with cascading effects on demand for AV gear. There is a lot of gear out in the secondary market and eventually there will be downward pressure on values.PERG: That is why it is important to have multiple solutions to deal with gear?HOLIDAY: Correct. Having an asset disposition firm as a partner can alleviate significant challenges in the present and future. We are here to listen, evaluate and take action. Most importantly, we really value creating long-term, fruitful relationships with our clients. Jonathan Holiday is Director of Business Development for Tiger Group's Westlake Village, California-based Commercial & Industrial Division; jholiday@tigergroup.comTIGER COMMERCIAL & INDUSTRIALHigh Quality Professional Event Projectors & Lenses with a Multi-Million ValuationContact Us Todaysoldtiger.com