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March 24, 2025

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<div class='center'><i>(Credit: Blue Wire/Sports Business Journal)</i></div> — *(Credit: Blue Wire/Sports Business Journal)*

Former NFL player Cam Newton's Iconic Saga recently extended its partnership with Blue Wire. "We're focused on Atlanta being the place where we can stand out," said Blue Wire CEO Kevin Jones. Newton is slated to debut a new 27,000 square-foot creator studio in Atlanta later this year. This facility will include space for production, a gaming room, and business offices. Wavelength Lighting handled the set light designs.

Link to news article in the Sports Business Journal: https://www.sportsbusinessjournal.com/Articles/2025/03/05/cam-newtons-iconic-saga-extends-partnership-with-blue-wire/