Digital Hollywood Board Member Hawthorne-Castro Was Moderator Of Recent "Women in
advertising" Panel And Named By the Los Angeles Business Journal as a 2014 "Women in Business" Award Nominee
Hawthorne Direct, a full service Brand Response ad agency, has promoted Jessica Hawthorne-Castro to Chief Executive Officer. Hawthorne-Castro had been the company's COO since March 2013, and, earlier, served the agency as its Vice President of Operations and Client Services. The announcement was made today by Tim Hawthorne, Chairman and Founder of Hawthorne Direct.
Representing the "next generation" of brand marketing experts, Hawthorne-Castro will remain based in the company's headquarters in Los Angeles. In her new position, she will continue to oversee the agency's position as a leader in accountable advertising. She will spearhead further innovations in creative solutions and analytic systems that consistently deliver optimum return on investment for Hawthorne's clients.
Regarding her promotion, Mr. Hawthorne said, "Since first joining Hawthorne Direct in 2007, Jessica has helped transform our agency to its position today as a market leader in Brand Response advertising. Our agency pioneered the Direct Response advertising category nearly 30 years ago, and we've continued this tradition with cutting edge creative and groundbreaking media expertise through our proprietary analytics system, 'Catapult.' Jessica's strategic vision and operational strengths are an unbeatable combination."
Adds Hawthorne-Castro, "As an independent agency, Hawthorne has the advantage to move quickly and always act in a client's best interest, not shareholders. In a fragmented marketplace, we are in a position to effectively identify, target, acquire and retain our clients' most valuable customers. Our strategy focuses a great deal on the data and insights that go into the front end of a campaign, which we then continue to optimize throughout to the backend. I have always been extremely optimistic about the Direct Response industry, as I believe accountable advertising is where the future of marketing for brands has long been headed and we are very fortunate to be in this market leader position."
In Marina del Rey, CA, on May 7th, Hawthorne-Castro, a Board Member of the Digital Hollywood organization, was the Moderator of a panel presented by that group entitled "Women in Advertising." Joining her on the session were seven other high profile female advertising and marketing executives, including those from Adobe, WongDoody, The Woo, SapientNitro, and other industry leaders.
10152 Riverside Drive
Toluca Lake, CA 91602