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Major Donation to USITT Spurs Research

By: USITT | March 28, 2014

Major Donation to USITT Spurs Research

USITT's ability to fund cutting-edge research took a huge step forward on March 26 when Novella Smith and Robert Gerlach made a $20,000 donation to the Edward Kook Fund.

The gifts, announced at USITT's Annual Meeting in Fort Worth, were a surprise engineered by Ms. Smith and Mr. Gerlach as a way to show their appreciation for support they received in 2001 for their Development and Study of LED-Based Theatrical Lighting. That grant, coupled with an enormous amount of time and effort, helped lead to the creation of the Seledor series of LED lights.

Lea Asbell-Swanger, USITT's president, noted that one of USITT's strategic goals is to "promote and grow research that enhances the performing arts and live entertainment industry" and that the gift from Mr. Gerlach and Ms. Smith will be instrumental in showing the strong support for this type of research.

Mr. Gerlach says the donation is "such a great moment for us, to be able to give back, a moment of coming full circle." Giving a donation to the Kook Fund was initially Ms. Smith's idea. Her first suggestion was "I think we should 'return' the money." Instead they are giving back double what they received.

The initial grant application they wrote sought support for research only, but Tim Kelly (then head of the Grants & Fellowship Committee) encouraged them to think more broadly, to jump start thinking about what might be possible. That generous "no strings attached" support is why they want to pay it forward.

Going from the initial grant application to the actual production of a lighting instrument was an arduous process. Both say it was a passion that drove them forward, and the strong support of family and spouses made their dedication possible. "We put our families at financial risk" Ms. Smith noted, because even though they received positive feedback to their research and initial prototypes, they did not have a product to sell for several years.
Ms. Smith took a course at Rensselaer Polytechnic Institute on LED manufacturing and was surprised to learn that it cost $1 million to create something new. Then, when she figured out their expenses and the time and resources the two had "donated" to the effort, that figure was just about correct.

"The USITT grant went for materials" Mr. Gerlach said, but the support continued. They
had access to USITT's members and leadership for surveys and feedback, and were able
to show their work at Stage Expo in 2003 where they demonstrated a prototype fixture
that had been hand-assembled by Mr. Gerlach's entire extended family. Time was tight as
he literally raced against highway closure and blizzard conditions to get the materials
across Wyoming to Minneapolis for the event.

He vividly recalls giving a session about his work and expecting an empty room. Instead
the place was packed. As he talked about the research on human color perception, that
people actually see more than RGB, the audience sort of "ho-hummed" but then they
turned off the lights and turned on that hand-assembled fixture and the audience gasped.
"And we still did not have a single fixture to sell" Ms. Smith said.

Stepping from research to testing to more research to a final product was taxing, but they
were able to find budding industrial engineers, electronic engineers, and people who
understood DMX who all came together at "at just the right time for us," said Mr.

For USITT, the $20,000 donation also comes at a time when the organization is renewing
its focus on research and development. Mr. Gerlach and Ms. Smith are both extremely
supportive of that approach, and note that they hope discussions about intellectual
property and managing trade secrets will be part of the process.

USITT will announce its 2014 round of funding this week, as part of the 2015 Annual
Conference & Stage Expo in Fort Worth, Texas. More than $250,000 in grants and
fellowships have been awarded in the past 10 years.
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