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The Latest Industry News for the Exciting World of Production.
By: Proof | December 11, 2013
Proof London's Creative Director Pawl Fulker presented a previsualization session during last week's ParisFX international event. Proof is one of the film industry's leading visualization services houses, with locations in Los Angeles, London, Sydney, Australia, and Montreal & Vancouver, Canada.
Held on December 4th, Fulker's session included: A discussion of how the look of previs is important to help engage filmmakers in the process, what the advantages are to certain looks, and how Proof tailors the look of each previs project to specific creative needs. Fulker showed Proof company founder Ron Frankel's previs work on "Panic Room" as an indication of where Proof started in terms of look, and then showed examples of the company's previs from "Fast and Furious 6," as an example of the look most modern previs sequences have. Additionally, Fulker showed some previs work on "Pirates!," which he did during his time working at Aardman Studios. Fulker also showed Proof's previs work from the films "The Green Hornet," "The Amazing Spider-Man," and "Captain America."
"It was a real pleasure to welcome Pawl to our event, and to listen to his presentation. His talk was much appreciated by our audience," said Francois de Saint-Exupery, one of the producers of ParisFX 2013.
ABOUT PROOF LONDON AND PAWL FULKER:
Proof London, spearheaded by company Creative Director Pawl Fulker and now in its second year of operation, recently completed Postvis on "Captain Phillips," and an extensive Previs project for Marvel's Guardians of the Galaxy." Proof London is currently involved with the upcoming adaptation of "Frankenstein" and Guy Ritchie's "The Man from U.N.C.L.E." films.
Last year, Proof London made contributions to "World War Z," "Skyfall," and "Fast & Furious 6." Proof London is a full service visualization house, providing the highest levels of Previs and Postvis to the UK feature film and entertainment markets.
Pawl Fulker has been a driving force in the UK pre-visualisation market since its inception. He first used Previs in his role as a computer animator and VFX supervisor in high end commercials, then made the move into feature film Previs with the first of the "Harry Potter" movies, supervising for VFX luminary Robert Legato. Since then, he has supervised Previs for some of the biggest directors working in the UK film industry, including Alfonso Cuaron, Sam Mendes, Guy Ritchie, Marc Forster and Joe Wright.
ABOUT PARISFX 2013:
The seventh annual edition of ParisFX was held on December 4 and 5 at the Arts Centre d'Enghien-les-Bains, located 15 minutes from the Gare du Nord. Since 2007, the Film Commission of Ile-de-France and Editions Lariviere has organized the annual ParisFX event, which is dedicated to digital creation. ParisFX is the unique event in France that celebrates the production of visual effects, the use of 3D and stereoscopic 3D cinema, television, advertising and video games.
More than 1500 visitors attend ParisFX each year, an audience comprised of producers, executive producers, post-production companies, graphic designers, and students in animation and motion graphics. ParisFX presents two days of lectures and case studies from high profile film and video productions during the year just passed. See www.parisfx.fr for more details.
ABOUT PROOF INC.:
Founded in 2002 in Los Angeles by Ron Frankel, Proof Inc. is one Hollywood's leading providers of high-quality visualization services for the feature film and live entertainment industries. The company, which has additional offices in London, Sydney, Australia, Montreal and Vancouver, is currently providing visualization services for "Captain America: The Winter Soldier."
Proof's recent projects have included "Fast & Furious 6," "The Hangover, Part 3," "42," "Hansel & Gretel: Witch Hunters," "The Amazing Spider-Man," "The Hunger Games," "Underworld: Awakening 3D," "Fast Five," "R.I.P.D.," "Riddick," and "The Green Hornet." Upcoming projects include "Guardians of the Galaxy" and "The Hunger Games: Catching Fire."
From the start of development through to delivery, the talented digital artists of Proof help filmmakers tell their stories and realize their visions. Whether a major studio feature film, a large-scale architectural installation, a TV commercial, or a live concert, Proof's unique blend of visual artistry and technical expertise ensures that the company's work on any project is as accurate as it is evocative.
Proof specializes in four areas of creative services:
Previs: A collaborative process using 3D animation software and real-time computer graphics to generate preliminary versions of shots or sequences;
Virtual Production: Proof provides on-set visualization, the synchronization and compositing of live photography with 2D or 3D virtual elements, for immediate visual feedback;
Postvis: This is a creative process whereby filmmakers can direct the parts of their film that weren't captured during photography because they were either impractical or impossible to get in camera;
Event Visualization: Proof's artists have the ability to create accurate visualizations to test designs for any kind of event, ranging from a theme park ride to a fashion show, and from a concert to an urban scale multi-media projection.
Proof's Headquarters Office is located at 5150 Wilshire Blvd., Suite # 300, LA, CA, 90036. The phone is 323/465-6930 and the website is: www.proof-inc.com