ArsenalFX, a leading Visual Effects Post Production studio specializing in high end commercial finishing, has produced visual effects for two new national Lexus spots. The announcement was made today by ArsenalFX Executive Producer Ashley Hydrick.
Working directly with client Team One (El Segundo, CA) ArsenalFX provided VFX to two spots, "Shift," which broke during the weekend after Thanksgiving, and "Say Nothing," which broke on November 15th. Both spots will initially be airing during in-game sports presentations.
In the "Shift" spot, we see the dashboard inside a silver Lexus GS performance sedan, as the driver pushes the start engine button, and accelerates down a dark road at night illuminated by brilliant white lights blurring past. The driver shifts, then shifts, and then shifts again, through all eight speeds of a transmission connected to more standard horsepower than the German competitors. We hear the VO announcer say, "That is the moment when driving the Lexus GS will shift your perception. This is the pursuit of perfection." To view "Shift," please see:
In the "Say Nothing" spot, we see a white Lexus IS sport sedan speeding around the curves of a racetrack under a cloudy sky, snow capped mountains in the background, as we hear the VO announcer: "We could say a lot about the most track tested IS ever. About its stiffer suspension, precise steering, and more rigid chassis. But the truth is, we don't have to. The experts have spoken -- now it's your move." To view "Say Nothing," please see: arsenalfx.gosimian.com/v2/sp/r/N1/1/e6sT88zBQVMI9G7N0uDIHQ/ZGFuQGFzYnVyeXByLmNvbQ
About ArsenalFX's Work on Lexus "Shift" Spot:
The "Shift" spot involved ArsenalFX digitally removing vehicle front and rear sensors, and dirt, as well as some light spec removal on the vehicle itself. The entire conform of the spot consisted of variable speed alterations and motion estimation warps. Light effects were added by ArsenalFX to simulate the outer lights on interior shots. Road vibrations and vehicle movement were also simulated by Arsenal FX on all exterior road shots.
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