The Latest Industry News for the Exciting World of Production.
By: Proof Inc. | November 6, 2013
Proof Inc., one of the film industry's leading visualization services houses, is actively bolstering its international presence. The announcement was made by Ron Frankel, Proof 's founder and Creative Director.
Proof Australia is the new name for the company's production facility in Sydney, Australia. The facility is currently working on "Gods of Egypt," directed by Alex Proyas. Prior to the formal opening of an Australia office, Proof had worked in that country on earlier films which included "I Frankenstein," "The Ruins," and "Charlotte's Web."
Proof's activities in Europe have also increased. Proof London, now in its second year of operation, recently completed Postvis on "Captain Phillips," and an extensive Previs project for Marvel's Guardians of the Galaxy." Proof London is currently involved with the upcoming adaptation of "Frankenstein" and Guy Ritchie's "The Man from U.N.C.L.E." films.
Last year, Proof London, spearheaded by company Creative Director Pawl Fulker, made contributions to "World War Z," "Skyfall," and "Fast & Furious 6." Proof London is a full service visualization house, providing the highest levels of Previs and Postvis to the UK feature film and entertainment markets.
Fulker has been a driving force in the UK pre-visualisation market since its inception. He first used Previs in his role as a computer animator and VFX supervisor in high end commercials, then made the move into feature film Previs with the first of the "Harry Potter" movies, supervising for VFX luminary Robert Legato. Since then, he has supervised Previs for some of the biggest directors working in the UK film industry, including Alfonso Cuaron, Sam Mendes, Guy Ritchie, Marc Forster and Joe Wright.
In Canada, Proof has additional facilities in Montreal and in Vancouver.
"By expanding our international presence, we've created a global infrastructure that allows us to move with our clients, no matter where they go," said Mr. Frankel. "Our goal has always been to provide the highest quality visualization services to the feature film industry. Our expansion into Europe, and now Australia, allows us to operate globally and work locally."
ABOUT PROOF INC.:
Founded in 2002 in Los Angeles by Ron Frankel, Proof Inc. is one Hollywood's leading providers of high-quality visualization services for the feature film and live entertainment industries. The company, which has additional offices in London, Sydney, Australia, Montreal and Vancouver, is currently providing visualization services for "Fast & Furious 7" and "Captain America: The Winter Soldier."
Proof's recent projects have included "Fast & Furious 6," "The Hangover, Part 3," "42," "Hansel & Gretel: Witch Hunters," "The Amazing Spider-Man," "The Hunger Games," "Underworld: Awakening 3D," "Fast Five," "R.I.P.D.," "Riddick," and "The Green Hornet." Upcoming projects include "Guardians of the Galaxy" and "The Hunger Games: Catching Fire."
From the start of development through to delivery, the talented digital artists of Proof help filmmakers tell their stories and realize their visions. Whether a major studio feature film, a large-scale architectural installation, a TV commercial, or a live concert, Proof's unique blend of visual artistry and technical expertise ensures that the company's work on any project is as accurate as it is evocative.
Proof specializes in four areas of creative services:
Previs: A collaborative process using 3D animation software and real-time computer graphics to generate preliminary versions of shots or sequences;
Virtual Production: Proof provides on-set visualization, the synchronization and compositing of live photography with 2D or 3D virtual elements, for immediate visual feedback;
Postvis: This is a creative process whereby filmmakers can direct the parts of their film that weren't captured during photography because they were either impractical or impossible to get in camera;
Event Visualization: Proof's artists have the ability to create accurate visualizations to test designs for any kind of event, ranging from a theme park ride to a fashion show, and from a concert to an urban scale multi-media projection.
Proof's Headquarters Office is located at 5150 Wilshire Blvd., Suite # 300, LA, CA, 90036. The phone is 323/465-6930 and the website is: www.proof-inc.com