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Superfad NY Executive Trio Join Gravity as SCOUT

May 22, 2013

Superfad NY Executive Trio Join Gravity as SCOUT

International visual effects, design and content company Gravity announced today that the three key creative and production executives from Superfad NY have re-assembled as SCOUT, a new divison of Gravity. Gravity CEO/CCO Zviah Eldar made the announcement.

The newly launched SCOUT is led by Creative Directors Chace Hartman and Brian Drucker, along with Head of Production Whitney Green.

"Integrating the talents of Chace, Brian and Whitney as SCOUT, in conjunction with the Gravity brand, now gives us a wider and more complimentary array of design, VFX and live action solutions to service for all types of media," said Gravity CMO/Executive Producer Bob Samuel. "We were huge fans of Fad & Superfad over the years, and having SCOUT with us now truly deepens our creative arsenal for all types of projects."

"Gravity has provided a wonderful set-up for us," said Hartman. "They are allowing us to use our new moniker of SCOUT to continue the great work we've for which we've been been known, yet we are also now able to collaborate with Gravity's talent in innovative ways. Zviah has created a great energy and has built Gravity NY into a real creative force. We share a common goal: to find the best talent for each project, and approach each project from a unique creative perspective.

Chace Hartman has been illustrating, designing and animating for over 15 years. He began his career in technical illustration, with opportunities to use illustration and design in motion within a diverse range of projects.

Hartman has worked with numerous design companies on both the East and West Coasts, including Digital Kitchen, Brand New School, Buck, Hush, Superfad, and many others. During his tenure with these creative shops, he

contributed to commercials, brand identities, ad and promo campaigns, and show packages for such major clients as MTV, Chevrolet, ESPN, Ritz, New York Lottery, American Express, AT&T, Pepsi, Charles Schwab, NBC, and others.

Brian Drucker is a multi-disciplinary designer/director with extensive experience in Architecture, Set Design, 3D Computer Graphics, Visual Effects, Production Design, Projection Design, Exhibit Design, Illustration, and Broadcast Design.

Drucker studied Architecture and Civil Engineering, and his educational background has clearly influenced his work. He began his architectural career at the Los Angeles office of Frank Gehry and Coop Himmelblau, and then transitioned to set design, working on various film and music video projects. From there, Drucker segued to work at companies such as Sony Imageworks, Cinesite, DreamWorks, Nickelodeon and Digital Domain, working on a variety of 3D films and visual effects.

Merging his talents to design spaces and exhibits, as well as media pre-sentations seen within them, Drucker worked on behalf of various museums and stage theaters. He worked on projects at the CDC and the Smithsonian Museum, while also contributing to the stage productions "Frank Sinatra: His Voice, His World, His Way" and "Legally Blonde."

Drucker served as in-house Creative Director with many production companies based in New York, both designing and technical directing commercials. In addition to his role with Superfad, he has also worked at Trollback, Loyal Kaspar, Brand New School, Psyop, Mass Market, The Ebeling Group, Curious Pictures, Freestyle Collective and others. During those years, Drucker directed a number of short films and commercials, and promoted such major brands as Lean Cuisine, Hyundai, Target, Hertz, Nickelodeon and HBO, to name just a few.

SCOUT's Head of Production Whitney Green has produced design, motion graphics and visual effects projects for the last nine years. As part of the production teams at Charlex, Headlight, Trollbäck + Company, and Superfad, Green has diverse experience collaborating with ad agencies, broadcast networks, and museums, as well as direct to client projects. Green has produced brand promotional projects for NBC, Covergirl, Gillete, Verizon, TNT, and Lean Cuisine, ranging from commercials and 3D stereoscopic projects to network re-designs, show packages, experiential design and conference packages.

Gravity is an international visual effects, design and content company with proven expertise in Features & Television, Commercials, and Digital Content. With 250 talented professionals across offices in New York, Los Angeles, and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics design, animation, branding, and digital strategy.

The company's clients include Universal Pictures, Warner Bros., DreamWorks, Sony Pictures Entertainment, HBO, Paramount Pictures, Virgin Produced, The Weinstein Company, Dimension Films, Coca-Cola, General Motors, Mercedes Benz, Verizon, Pantene, MGA Entertainment, BMW, Kmart, and Microsoft. Gravity's feature film credits include "Tower Heist," "Crazy, Stupid, Love," "The Adjustment Bureau," "Arthur," "The Other Guys," "Salt," "The Reader," and "Ghost Town." The company's television credits include HBO's "Bored to Death," "The Sopranos," and "Sex and The City."

Gravity's New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212/986-1584. The company's West Coast office is located in the Lantana Building, 3000 West Olympic Blvd., Santa Monica, CA, 90404. The phone is 310/264-3909. For more information, please visit

To visit SCOUT's website, please see:

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