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FAST-APPROACHING PRODUCED BY CONFERENCE JUNE 8-10 EXPECTED TO SELL OUT REGISTERED PARTICIPANTS MEET WITH TOP FILM, TV AND DIGITAL MEDIA STORYTELLER MENTORS AT INTIMATE SESSIONS


By: Brittany Geldmacher | May 31, 2012

FAST-APPROACHING PRODUCED BY CONFERENCE JUNE 8-10 EXPECTED TO SELL OUT
REGISTERED PARTICIPANTS MEET WITH TOP FILM, TV AND DIGITAL MEDIA
STORYTELLER MENTORS AT INTIMATE SESSIONS

The Producers Guild of America (PGA), in association with the International CES, today announced final details for its upcoming Produced By Conference (PBC) June 8-10, 2012, hosted by Sony Pictures Studios in Culver City, Calif. Reaching across the film, television and digital industries, PBC is an educational forum that features acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy® Award winners, as well as the next generation of creative entrepreneurs. The annual event features an extraordinary program of esteemed speakers, seminars, networking opportunities, social events and exhibitors.


Last year's sold-out event attracted more than 1,200 people. To register or to see a programming guide and full list of speakers and exhibitors, please visit www.producedbyconference.com.

The Guild announced these new conference details:

Some of the entertainment industry's most successful and prominent producers will serve as
mentors during special Mentoring Roundtable sessions. Confirmed mentors include: Rick Allen
(CEO, SnagFilms), Ceán Chaffin (THE GIRL WITH THE DRAGON TATTOO, THE SOCIAL NETWORK, FIGHT CLUB), Michael De Luca (THE SOCIAL NETWORK, MONEYBALL, 21), Tracey Edmonds (JUMPING THE BROOM, SOUL FOOD, GOOD LUCK CHUCK), Mark Gordon (CRIMINAL MINDS, SOURCE CODE, 2012, SAVING PRIVATE RYAN), Sarah Green (THE TREE OF LIFE, FRIDA, TAKE SHELTER), Lynette Howell (BLUE VALENTINE, HALF NELSON, TERRI), Mark Johnson (THE NOTEBOOK, THE CHRONICLES OF NARNIA, RAIN MAN, DINER), Jason Katims ("Friday Night Lights," "Parenthood," "Roswell"), Gary Lucchesi (THE LINCOLN LAWYER, UNDERWORLD films, MILLION DOLLAR BABY), Michael Shamberg (CONTAGION, ERIN BROCKOVICH, PULP FICTION), Tim Shey (Director, YouTube Next Lab) and Doug Wick (THE GREAT GATSBY, MEMOIRS OF A GEISHA, GLADIATOR), among others.

The 2012 PBC has also added new speakers to the programming line-up of panels and
workshops scheduled for the two-day conference. In addition to previously announced
headlining speakers such as Michael Burns, Brian Grazer, Christopher Nolan, Shonda Rhimes and Emma Thomas, among others, recently confirmed speakers include: Bonnie Arnold (HOW TO TRAIN YOUR DRAGON, TOY STORY, DANCES WITH WOLVES), Joe Berlinger (BROTHER'S KEEPER, PARADISE LOST, METALLICA: SOME KIND OF MONSTER), Chuck Braverman (CURTAIN CALL, HIGH SCHOOL BOOT CAMP, "A Revolving Door"), Chris Coelen (CEO, Kinetic Content, "Betty White's Off Their Rockers," "You Deserve It," "Secret Millionaire"), Maureen Crowe (President, Guild of Music Supervisors, THE BODYGUARD, CHICAGO, WAYNE'S WORLD), Doug De Luca (Co-Executive Producer of "Jimmy Kimmel Live"), John Des Jardins (SUPERMAN: MAN OF STEEL, THE GREEN LANTERN, WATCHMEN), Charles Gibson (PIRATES OF THE CARIBBEAN films, TERMINATOR SALVATION, THE RING), Anne Globe (Chief Marketing Officer, DreamWorks Animation), Clark Gregg (THE AVENGERS, IRON MAN films, STATE AND MAIN), Chris Hardwick (Founder, Nerdist, host of AMC's "Talking Dead"), Gale Anne Hurd ("The Walking Dead," THE INCREDIBLE HULK, PUNISHER: WAR ZONE), Nigel Lythgoe ("American Idol," "So You Think You Can Dance," "Opening Act"), Kay Madati (Head of Entertainment & Media, Global Marketing Solutions, Facebook), Michael Nash (former Executive Vice President, Digital Strategy and Business Development, Warner Music Group), Jeffrey Okun (Chairman, Visual Effects Society, RED RIDING HOOD, CLASH OF THE TITANS, THE DAY THE EARTH STOOD STILL), David Prescott (Visual Effects Producer, DreamWorks Animation, RISE OF THE GUARDIANS), Roy Price (Director, Amazon Studios), Hal Sadoff (Media Finance and Distribution Advisor), Nigel Sinclair (Co-Chairman and CEO, Exclusive Media), Patrick Ward ("Parenthood," "Studio 60 on Sunset Strip," "The West Wing") and many more.

On Saturday evening, June 9, the Producers Guild, American Society of Cinematographers and
Revelations Entertainment are joining forces to present the Image Control Assessment Series
(ICAS). This unique showcase features the individual characteristics of current high-end digital
motion picture cameras and current post-production work-flows. Participating camera
manufacturers are Arri Alexa, RED Epic, Sony F-65, Sony F3, Canon C300 and a Arri 35MM Film
Camera.

Additionally, PGA Green, the Producers Guild's sustainable production initiative, will be hosting
the first PGA E-Waste Recycling Drive during the 2012 Produced by Conference. Here
conference participants can drop off old computers, VCR/DVD/CD players, TVs, stereos and
other household electronics and the PGA Green will safely dispose of or recycle them. Attendees who drop off items will be entered into a drawing to win prizes from Apple, including iPads, iPods and more.

Major corporate and industry sponsors are set to participate in this year's event. In addition to
host Sony Pictures Studios and premier sponsor CES®, other sponsors and exhibitors include
General Motors, the official Automotive Sponsor of the PGA; DreamWorks Animation;
Production Resource Group (PRG); YouTube; Raleigh Studios; Entertainment Partners; Hulu;
SAG-AFTRA; SAGIndie; Pinewood Studios; Kodak; Guild of Music Supervisors; Quebec Film &
Television Council; Technicolor; Honolulu Film Office; Cinedigm; Scenios; Twonky by PV; Hertz;
Skype; Stereo D; Korea Creative Content Agency (KOCCA); Runge International; Coca-Cola; BLT
Steak and others.

The 2012 PBC is chaired by Producers Guild President Emeritus Marshall Herskovitz, Tracey
Edmonds, Gary Lucchesi and Rachel Klein. Adrian Sexton (CEO, New Medici) is the 2012 PBC
Program Director. Diane Salerno (Six Degrees Global) is the 2012 PBC Sponsorship Director.

About The Producers Guild of America (PGA)
The Producers Guild of America is the non-profit trade group that represents, protects and
promotes the interests of all members of the producing team in film, television and new media.
The PGA has over 5,000 members who work together to protect and improve their careers, the
industry and community by providing members with health benefits, employment opportunities, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts such as promoting sustainable production practices. Visit www.producersguild.org for more information.

About The International Consumer Electronics Show (CES)
The Consumer Electronics Association (CEA) is the preeminent trade association promoting
growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy
the benefits of CEA membership, including legislative advocacy, market research, technical
training and education, industry promotion, standards development and the fostering of
business and strategic relationships. CEA also owns and produces the International CES - The
Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online: www.CE.org and www.DeclareInnovation.com. Follow CES at www.CESweb.org.

Follow the 2012 Produced By Conference on Facebook and Twitter at
www.facebook.com/producedbyconference and www.twitter.com/Produced_By or
#ProducedBy.


Media Contacts:
Christopher de Haan
42West
(310) 477-4442
Chris.dehaan@42west.net

Brittany Geldmacher
42West
(310) 477-4442
Brittany.Geldmacher@42west.net

Allie Fried
CEA
(703) 907-7603
afried@CE.org

Jason Allen
(310) 244-3502
jason_allen@spe.sony.com



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