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Imagecraft Launches Into Event Production The Jetset Social Kicked Off Newly Formed Division

By: Jonathon Carmichael | March 15, 2012

Imagecraft Launches Into Event Production...

Imagecraft (IC), the first true "One Stop Shop" in the entertainment industry, launched into event production with the Jetset Social, which took place at the historic Union Station in Downtown Los Angeles on Sunday, February 26, 2012. The first annual event featured an influential panel of speakers, cocktails, unique sponsor brand activations and the opportunity to network with travel media, CVB's, tourism bureaus and PR professionals from the travel industry. Imagecraft brought in a full scale TV production crew, and provided a multi-camera setup with global live streaming, event lighting, and audio/video capabilities.

Imagecraft designed and installed the entire event lighting setup, completely branding the event with the colors and logos of Jetset Extra. This also included various exhibitor booths and the step and repeat. Imagecraft also provided the audio system for the live panel, and multiple monitors throughout the event. Additionally, IC provided a multi-camera package including a jib that not only streamed the live panel online to Jetset Extra's website and through their Facebook page, but also documented coverage of the exhibitors, attendees and special guests. The broadcast included motion graphics and titles and is currently running on playback on the Jetset Extra website.

Setting up a three camera event with live streaming capabilities was a lofty task considering that Union Station has no Wi-Fi and limited electrical means. As a result, the live stream was encoded in High Definition and pushed over cellular 4G LTE.

"We are excited to be branching out into event production," states Jason Been, President of Imagecraft. "We are looking to expand our business to include all types of live events including award shows, corporate events, product launches, trade shows, expos and more. We have all the production and audio/visual capabilities on hand; branching into event production seemed like a natural transition."

Imagecraft has been serving the entertainment industry for over 25 years. With projects ranging from single camera ENG shoots to major multi-camera productions all over the world. Priding themselves on customer service, as well as a stellar reputation within the TV industry, Imagecraft has become synonymous with quality and reliable work. Their new events division will surely follow suit.

Founded in 1984, Imagecraft is a "One Stop Shop" that provides full service equipment rentals, crewing, and personalized customer service. Imagecraft maintains a full staff of production managers, crew, and equipment technicians. We strive to be the best "One Stop Shop" rental house in the industry by offering state of the art production equipment, exceptional field crews, and 24/7 production support. Imagecraft continues to be a major player in the world of production equipment rental and support services, and we are proud to say that our level of service remains the same. For more information on Imagecraft visit or call 818.954.0187.

Press Contact:
Rachel Madison Hill
PR & Events Manager

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