Los Angeles, CA - In recognition of the global impact of production music and the growth in international mobile, streaming and social media productions and distribution, The Production Music Association (PMA,) the leading advocacy group for the global production music industry, is expanding its focus to embrace the many opportunities and challenges of the international marketplace. This worldwide focus is reflected in its new tagline, "Creating Global Value. Forward Together," and will be a central component of its 5th annual Production Music Conference, to be held September 26-28 at the Loews Hotel in Hollywood, CA. The announcement was made by Adam Taylor, PMA Chairman.
In addition, Taylor welcomed three new members to the PMA Board of Directors: Michael Sammis, Global President of Universal Production Music, John Clifford, SVP Global Sales, Marketing & Repertoire for BMG Production Music, and Edwin Cox, President/Creative Director for West One Music. Taylor said, "Mike, John and Edwin have made invaluable contributions to the success of the production music industry over many years. We are delighted and honored to have them join our board."
Taylor also noted that the PMA has continued to expand its global membership with the addition of a number of internationally-based music library companies, including: Chapel of Rock (UK), JW Media (UK), Hard Music (Canada), Flipper Music (Italy), KPM (UK), Legacy (UK), MYMA (France), Sentric Music (UK), Sonoton (Germany) and UBM (Germany). These international libraries join a number of U.S. based companies that have also recently joined the PMA, including Audio Network, Beats Bakery, BMG Production Music, Extreme Music, Kingdom 2, Liquid Cinema and West One Music.
Regarding the PMA's latest activities, Taylor said, "Last fall, Variety reported our findings that the production music industry generates $ 1billion annually on a global basis: http://variety.com/2017/biz/news/production-music-billion-dollar-business-study-1202563223/
. That number represents the massive contribution production music makes to the tens of thousands of film, television, advertising, video game and multi-media projects that are produced each year. Our goal in 2018, as it has been since our founding in 1997, is to preserve the value of music in the eyes of our clients and creators; to educate publishers, libraries, composers and songwriters; and to create a robust and open community, sharing ideas, business concepts and best practices to ensure the long term viability of our industry. Added to this mission is the embracing of the truly global nature of our business and the acknowledgement of the creative thinking and innovation that will always be required to forge our collective futures. Hence our new tagline, 'Creating Global Value. Forward Together'."
ABOUT THE PRODUCTION MUSIC ASSOCIATION
Founded in 1997, the Production Music Association (PMA) is the leading advocacy group of the production music community. A non-profit organization with over 60 member companies representing over 500 music libraries around the world, plus composers and industry professionals, the mission of the PMA is to elevate the unique value of production music and to ensure the long term viability of the production music industry.Headquartered in Los Angeles, the PMA strives to fulfill its mission by:
• Working with performing rights organizations, legislators, legal counsel and broadcasters with the aim of improving the reporting, monitoring, collection and distribution of performance fees and royalties for PMA members;
• Providing its members with a forum in which issues of common concern and interest can be discussed;
• Educating its members and the marketplace about music rights and other issues affecting the production music community; and
• Enhancing the value of PMA members' music through research, education and public relations.
For more information about the PMA, please visit: pmamusic.com