2016 was an incredible year for film technology. The tech industry's hot momentum is still trailblazing into 2017. Fasten your seatbelts and get ready for a very interesting ride! To keep you ahead of the game, Packair has got the 7 hottest technology trends that will dominate the 2017 film industry ready for you:
1. Internet-of-Things and Smart Home Tech. The latest technology in smartphones, wireless internet, and artificial intelligence have nurtured the steep competition and proliferation of appliances and apps in the smart home tech market. Amongst the hundreds of products out there, only very few of them can tie everything together into a single, seamless user experience. We predict that in 2017, bigger companies (like Google, Amazon, and Apple) will take the charge and we will see more streamlined advancements in the smart home front.
2. Augmented Reality and Virtual Reality. In 2016 we took some major steps forward within these two realms. Expect 2017 to bring more hardware and more applications adding AR and VR experiences. The average pricing on headsets is projected to be more economical, allowing for more users to enjoy these new AR and VR apps, games, and movies.
3. Machine Learning. Throughout 2017, we expect to see machine learning updates emerge across the board, entering almost any type of consumer application you can think of, from offering better recommended products based on prior purchase history to gradually improving the user experience of an analytics app. It won't be long before machine learning becomes a kind of "new normal," with people expecting this type of artificial intelligence as a component of every form of technology.
4. More efficient camera equipment. Once upon a time, 24 frames per second was an industry standard. But thanks to major advances in filming technologies, movies like The Hobbit boasts 48 frames per second - making it the first movie in Hollywood history to surpass the standard fps rate. The result? A more immersive, visually stunning rendition of J.R.R. Tolkien's universally cherished tale. On movie sets across the world, Red One Digital cameras are transforming the filming process by replacing the standard 35 mm camera with a smaller, lighter, and thus more portable camera solution - without lessening image quality. Now filmmakers everywhere can exercise their craft without being anchored down by heavy equipment. Virtual backlots now allow actors to appear in far flung destinations, thanks to digital backgrounds, which have helped bolster domestic economies. Now directors can incorporate scenes from their wildest imaginations without breaking the bank or rewriting their scripts.
5. Second Screens. Multiple screens now offer entertainment lovers endless ways to enjoy their favorite content on a slew of various sized screens. From tablet apps, to streaming services optimized for the mobile screen, fans can gain even deeper access to the films and television shows of their choosing. Recent apps like the Star Trek smartphone app and the Men in Black III tablet app allowed users to interact with the marketing campaigns, gain access to exclusive content, and connect with other fans before - and after - the credits even roll.
6. Content Everywhere. Ultraviolet and Disney Digital Copy are revolutionizing where and when fans can watch film and television content. Purchased Blu-rays can be stored and accessed online and in the cloud, allowing audiences to engage with their entertainment wherever, whenever they want. With more ways to watch than ever before, audiences can now find their favorite films and television shows on more platforms, from streaming services like iTunes, Crackle, Hulu Plus, Fandor, SnagFilms, and more.
7. Environmentally Sustainable Practices. One of the biggest innovations in the film and TV industry has been in the realm of sustainable practices. Film studios have begun swapping out energy-consumptive filming practices for more environmentally-friendly options. The film Think Like A Man revamped its entire set to cut down on energy usage by implementing LED lights and low energy-emission filming. Studios are now investing in low-energy alternatives in filmmaking on set, whether it be through natural gas micro-turbines, solar power installations, or cutting back on the use of resources like electricity, fuel, and water.
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