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The Latest Industry News for the Exciting World of Production.
By: Archion | NITROUS | September 7, 2016
Los Angeles, CA -- Archion Technologies, a world leader in high performance shared media storage, has announced that its EditStor Omni has successfully enhanced the workflow and media opportunities being utilized by NITROUS Ltd, a leading, New York City-based Production, Original Content and Post Production company.
According to Paul C. Rosen, Owner/Senior Editor/Colorist with NITROUS, the company first used Archion's Synergy storage solution to expand its Avid Unity when NITROUS outgrew its Avid Unity space ten years ago. Earlier this year, NITROUS upgraded its storage system with Archion's Omni EditStor. Says Rosen, "The EditStor works great - it's improved our workflow significantly, and has made storage more accessible to all of our machines here - to our production stations as well as our client stations. It works like we want it to work instead of how IT wants to work."
NITROUS clients range from TV networks to ad agencies to corporations. The company provides "concept through completion," with production through post. Based in Manhattan for the past 14 years, NITROUS provides TV promos, finishing work, grading for indie films, VFX, animation, motion graphics and live action. The company's staff of a dozen or more contracts and expands, depending on the size of any individual project. The company is also currently experimenting in the formats of VR and 3D.
"We consider ourselves a solution provider, adds Rosen, a 20-year industry veteran. "Our clients have many needs, and as the industry continues to rapidly change and evolve over the years, we're not just offering 'post' or old traditional services any longer. Today, we offer original content and platforms and services that require the great deal of knowledge that we have accumulated over our years in business."
When NITROUS takes on a new project, the company begins by first ingesting all of a client's footage. With the company's very high-speed 10 GB network, it can move lots of large files around very quickly to efficiently create dailies for client screenings. NITROUS incorporates the Editor Omni within its workflow process across its Avid Media Composer, ProTools, BlackMagic Resolve and graphics stations. When a NITROUS project is in the finishing stage, the company can access hi-res 4K plus camera raw files the same way it would for dailies.
According to Rosen, because of Omni's extensive bandwidth and the seamless way it integrates into his facility, Archion's EditStor has been a great tool for his company. When it was first integrated into their system, the NITROUS team had the ability to relearn new storage methods, replacing outdated practices that had been imposed upon them in the past by their many years of using the older storage.
"Archion truly opened our eyes to new ways to work that we were unaware of. Their products are cost effective, and the throughput is excellent. Their CTO, Jim Tucci, is also incredible. He is very accessible and replies back very quickly - it's great to have that kind of one-on-one representation. Everyone on their team is very responsive. EditStor has been providing us with additional workflows we weren't even aware of. Archion storage has come to play a major role across every part of our company. It is an extremely versatile product that is only limited by one's imagination," Rosen concludes.
Dan Stern, Archion's Vice President, Business Development, said, "Paul initially had real concerns about not continuing with Avid shared storage, but ultimately recognized the significantly greater price-performance of the Archion Omni and trusted our extensive knowledge of his workflows and tools. Now with nearly 10 times greater throughput, Paul stands in a good position to easily expand and grow his business. Having such great respect for Paul's company NITROUS, I am delighted that Archion can play an instrumental part of his continued success."
About Editstor Omni:
Archion's EditStor Omni delivers speeds of over 8000 MB/second, provides media and entertainment and other creative facilities a single media storage system for all high performance media collaboration needs. From 4K video to 4K playback of raw media files, to every day compressed video and audio streams, the Omni NAS storage server has the performance, scalability and functionality to handle it all.
According to Archion, it's time for post production and finishing facilities to move on from the complicated and expensive SAN network storage technology, which often require multiple server storage systems to support critical metadata, SAN storage network software and more, while also placing limitations on the digital video workflow. EditStor Omni's tremendous capabilities are delivered in a single, high density server storage system for simplicity and cost effectiveness. With 10GigE optical and copper connections standard, and optional 40Gig, this Omni can seamlessly blend in with existing IT architecture.
EditStor Omni is the ultimate 4K media storage system with compatibility and support for all the favorite post production and finishing tools, including, but not limited to, Adobe Premiere Premiere CC® and After EFX®, Avid Media Composer® and ProTools®, Apple Final Cut 7 and FCPX®, Autodesk® Smoke and Flame, Blackmagic Resolve®, and other popular finishing tools like Assimilate® and Nucoda®. Omni is adept at handling all your 4K codecs, including RED RED Camera, Sony 4K and Alexa.
About NITROUS LTD:
NITROUS Ltd is a one-stop content creator for: Broadcast, Corporate, Mobile, and Web. The Nitrous team creates far-reaching content though Emmy Award winning Production, Editorial, Design & Visual FX and Sound.
The company's seasoned business model has been carefully crafted and is dedicated to the increasing demand of the times. NITROUS is a streamlined, intimately geared, and finely-tuned machine with an emphasis on bleeding edge infrastructure to focus creativity.
Staffed with a dedicated roster of outstanding artists and support personnel, NITROUS commands concept creation, scriptwriting, production, editorial, design & visual FX, all aspects of sound, and mastering, in an inspiring atmosphere others are unable to replicate. The company's clients call it the "NITROUS Vibe."
The company is located at
260 Fifth Ave., 8th Floor,
NY, NY, 10001.
Phone is 212.213.0808
Based in Los Angeles, CA, Archion Technologies is a global leader in high performance and intelligent networked storage solutions, specifically designed for the editorial, graphics, and other media workflows commonly used by creative teams in the broadcast, production, corporate, education, government, house of worship, and sports industries.
Founded by a team of post production, technology, and entertainment industry professionals in 1998, Archion has defined a new standard of performance, protection and affordability for shared media storage solutions. Since its founding, the company's storage technologies have been critical to the success of thousands of TV, film, commercial, documentary, and other content creation projects. Archion's storage systems are most often used by professionals integrating Avid, Apple, Adobe, Autodesk, Blackmagic Resolve, NewTek and other creative workflow tools. For more information, please visit: