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Step and Repeat LA Produces Custom-Printed Carpet for ESPN

By: Step and Repeat LA | August 10, 2016

Step and Repeat LA Produces Custom-Printed Carpet for ESPN

Shadow Hills, CA - Step and Repeat LA is an independently-owned company that specializes in the creation of red carpet backdrops, which are better known in the entertainment industry as 'step and repeats'. Step and repeat backdrops feature an array of sponsor logos that have been laid out in a step or diagonal pattern. Step and Repeat LA is a one-stop-shop for event coordinators, and provides everything from stanchions, lighting, colored carpets, and anything one would need for a Hollywood-style event.

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Monday Night Football is a live television broadcast of weekly National Football League (NFL) games on ESPN in the United States. From 1970 to 2005, it aired on sister broadcast network ABC. Monday Night Football was, along with Hallmark Hall of Fame and the Walt Disney anthology television series, one of the longest-running prime time programs ever on commercial network television, and one of the highest-rated, particularly among male viewers. Monday Night Football is also broadcast in Canada on TSN and RDS, and in most of Europe. The regular-season version of Monday Night Football will kick off on September 12th.

Step and Repeat LA created a custom-printed red carpet featuring ESPN's Monday Night Football logo, complete with the shield and iconic football and stars. The entire logo measured approximately 8-feet high by 10-feet wide. Upon delivery, the team at ESPN seamed the carpet with the logo to a massive runway where other red carpet had already been placed. The setup will be used during the opening segment of Monday Night Football.

Ben Toth, who helped to create the logo by hand, had this to say, "Our team worked hard to make sure that this project went smoothly. We used our own method of application, which was all done by hand, a process not normally seen in an industry dominated by computer generated images and it looked sharp!"

Step and Repeat LA provides free design and layout for all custom banners and carpets, as well as a speedy 24-hour turnaround and free ground shipping.
(818) 434-7591

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