
-
Studio Tech Provides Wi-Fi And Internet for The Superman Movie Press Junket
-
Superman movie Press Junket @ Buttercup Venues
-
Honoring Stories Worth Telling Since 2009
All Ages - All Cultures - All Media -
Xenia Lappo Joins ESTA as New Program Manager for Membership & Events
-
NOMINATIONS ANNOUNCED FOR THE LOCATION MANAGERS GUILD INTERNATIONAL AWARDS
-
Nathan Wilson and Chris Connors discuss creating for children's television with ZEISS Supreme Prime lenses
-
Luxury Solar Restroom Trailer Sustainability
-
Midwest Rigging Intensive Returns with Touring Rigging Theme
-
Westside Digital Mix: Venice Edition
-
Custom Prop Rentals: Bringing Your Dream Event to Life with Life-Size Magic
-
Custom Pool Floats That Steal the Show
-
Malibu Autobahn Dresses Coachella 2025 for Shoreline Mafia
-
Thunder Studios Wins Nine 2025 Telly Awards
-
-
LCW Props Is Your One Stop Prop Shop
-
Venues in Los Angeles for Activations and Filming
-
-
-
Honoring Stories Worth Telling Since 2009 - All Ages - All Cultures - All Media
-
Buttercup Venues Accepting Submissions to Help Property Owners Monetize Their Spaces
-
Studio Animal Services Stars in Latest Fancy Feast Commercial
-
WDM celebrates Summer at the famed Michael's Santa Monica
-
Studio Technical Services Inc.
Spring 2025 Newsletter -
From Call to Setup: Coffee House Industries Lights Up Netflix Is a Joke at the Avalon
-
WLA3D produces scale model for Fox Grip
-
Filming Locations and Event Venues Los Angeles
-
Scenic Expressions Launches a Full-Service Liquidation Solution for the Film & TV Industry
-
Producers Need Reel Monster Trucks for Reel Productions
-
Meet Michael Way | Engineer
-
In Development: ZEISS Virtual Lens Technology Elevating VFX with physically based lens effects
-
(2) PREMIER AV ACTIONS
-
RSVP - 80 Films & Tech - Meet the Visionaries - EMMY, Telly, Peabody winners and more
-
New Arrivals Are Here - Check Out LMTreasures.com
-
Film-Friendly Retail Space at Tejon Outlets
-
Behind Every Great Production, There's a Great Move
-
Buttercup Venues' recent work with Invisible Dynamics & Blue Revolver
-
Join ZEISS Cinema at this year's NJ Film Expo on Thursday, May 1
-
The Location Managers Guild International (LMGI) announces that its 12th Annual LMGI Awards Show will be held on Saturday, August 23, 2025
-
Get Your Production Supplies Now While Prices Are Stable*
Rose Brand Is Your One Stop Shop -
Immersive Sound for your next production from TrueSPL
-
WeCutFoam Fabricating Large Scale Props and Decor for Companies & Products Launching Events
-
The "CA-Creates" eGroup Network
-
The Location Managers Guild International Announces the Newly Elected 2025 LMGI Board of Directors
-
Production Moves: How to Find the Most Qualified Mover
-
SAG-AFTRA Talent Payments @ Production Payroll Services
-
-
-
New Everyday Low Prices on Rigging Hardware
Take a Look at 20% Lower Prices on Average -
Tejon Ranch introduces its Premium Ranch Cabins
-
Our Enchanting Garden Collection is Growing!
-
-
-
Top Entertainment CEOs & Industry Titans Join Forces for Groundbreaking New Media Film Festival®
-
Tejon Ranch opens Diner location for your next Production
-
Discover the Performance of ZEISS Otus ML
Deep Dive into the Features and Technology -
Step and Repeat LA Enhances Printing Capabilities with HP Latex R1000 Plus Flatbed Printer
-
Universal Animals cast the dog in Anora!
-
Burbank Stages is Now Open with upgraded support space
-
-
Buttercup Venues Grows Portfolio with Exciting New Locations for Filming and Events
-
Fashion District Suite 301
-
Something new is coming for Photographers
Mark Your Calendar - February 25th -
WLA3D completes scale model of vintage Knott's Berry Farm attraction
-
New Media Film Festival has invited you to submit your work via FilmFreeway!
-
WeCutFoam Collaborated Once More with Children's Miracle Network Hospitals
-
-
EigRig SLIDE-R1 Revolutionizes Filmmaking Production with Innovation
-
-
-
-
Practicals Rental Lighting Welcomes the Jucolor UV Flatbed Printer
-
GBH Maintenance Inc. Has Grown
-
The Rarest Stars Shine Brightest
-
Affected by the ongoing California wildfires
-
Get One-Stop Shopping...
-
Buttercup Venues Expands
-
-
Los Angeles Office Spaces: Versatile Backdrops for Filming
-
All Creatures Great and small holiday commercial for Montefiore hospital
-
DEEP CLEANS WAREHOUSE FOR SUPER BOWL COMMERCIAL
-
New Production Hub in Los Angeles
-
Carlos R. Diazmuñoz
-
The Secret Behind Hollywood Premieres
-
WeCutFoam Specializes in Decor
-
Studio Technical Services Inc.
Fall 2024 Update -
New Media Film Festival has invited you to submit your work
-
-
Available again!
Studio 301 - 16,000 Sq. Ft. -
Elevate Your Production with SoundPressure Labs'
-
Pro-Cam expands rental operation...
-
NATIONAL ASSOCIATION OF LATINO INDEPENDENT PRODUCERS
-
New Sony A9 III Reviews
-
New, Heavyweight, Lustrous, Shimmering 56" Elana IFR Fabric
-
JOIN US IN ORLANDO THIS NOVEMBER!
-
BLUE MOON CLEANING
RESTORES MUSIC-MAKING -
Another Collaboration Between WeCutFoam and Event Planner
-
BLUE MOON CONGRATULATES 2024 COLA FINALISTS
-
Fall Production News & Events
-
Not just green, but mighty Verde
-
Introducing...
Restaurant/Bar/Venue in Encino -
-
ESTA and Earl Girls, Inc. Launch $100,000 TSP Fundraising Challenge
-
There's still time to register for ESTA's Plugfest
-
-
BLUE MOON CLEANING SEES SPIKE IN MAJOR LA FEATURE FILMING
-
"The Secret Behind Hollywood Premieres"
-
Amoeba Records on Sunset
&
SuperMarket in K-Town -
"Alice in Wonderland" tea party brought to life...
-
Filming With Production Ready Aviation Equipment
-
-
-
A5 Events - Take Your Event to The Next Level
-
The Original Amoeba Records Venue
& The SuperMarket -
Doc Filmmaker Jennifer Cox
-
Red, White or Blue Rental Drapes
-
Introducing Tuck Track Invisible Framing for Fabric Prints
-
-
American Movie Company's LED Wall Studio Sale
-
Black 360 Independence Studio
-
Nominations are open for the 2025 ESTA Board of Directors!
-
Custom Prop Rentals is moving to a new, larger location!
-
Jazz Up Your Event with the Custom Embrace Display
-
Pro-Cam opens Las Vegas branch, expanding rental operation
-
New ShowLED Starlight Drops
-
Costume House Sidewalk Sale
-
Working Wildlife's newly renovated 60 acre ranch available for Filming
-
Location Manager Bill Bowling
to Receive the Trailblazer Award -
-
Mr. Location Scout is in Lake Tahoe
-
DreamMore Resort Fountain
-
Valley Film Festival
Greetings from the (818): -
2024 Changemaker Awards and Artist Development Showcase
-
ZEISS Conversations with Jack Schurman
-
Collaboration Between WeCutFoam and Yaamava Resort & Casino
-
Location Managers Guild International Awards
-
Molding Cloth
Make Fabulous Textured Designs -
WeCutFoam Specializes in Large Events
-
Introducing Truck Track Invisible Framing for Fabric Prints
-
GBH Maintenance is back at Herzog Wine Cellars
-
SATE NORTH AMERICA 2024
-
Production News & Events Summer Edition
-
Four Amazing Architectural Locations!
-
* BIG SAVINGS * ON BIG STUDIOS
-
Let Your Brand Stand Tall!
-
Sue Quinn to Receive Lifetime Achievement Award
-
ZEISS Cinema at Filmscape Chicago
-
GBH Maintenance Is the Standard for Commercial Maintenance
-
Come Join Us at Cine Gear Expo 2024
-
Available now:
6th Street Gallery & Venue -
Thunder Studios Triumphs with Five Telly Awards
-
Reddit Went Public IPO - WeCutFoam Was There With Decor
-
AirDD's Hottest New Product
for 2024 Events -
GBH Maintenance Sets the Standard for Window Cleaning
-
Haigwood Studios collaboration with the UGA Dodd School of Art
-
-
RX GOES TO 11!
with Mike Rozett -
Don't Be A Square - Think Outside The Box!!
-
WeCutFoam Fabricates Realistic Lifesize Props
-
-
Exposition Park Stage/Venue
-
Production Update From UpState California Film Commission
-
Base Camp With All The Extras
-
LAPPG AT THE ZEISS CINEMA SHOWROOM
-
ZEISS Nano Primes and ZEISS CinCraft Scenario Received NAB Show 2024
-
Cranium Camera Cranes Introduces the all new Tankno Crane!
-
Come Join Us at Cine Gear Expo 2024
-
FAA Drill Burbank Airport
(federal aviation administration) -
Exclusive Stahl Substitute Listing from Toni Maier-On Location, Inc.
-
GBH Maintenance: Elevating Janitorial Standards Across Los Angeles
-
LOCATION CONNECTION has the best RANCHES FOR FILMING!
-
Hollywood Studio Gallery has Moved
-
AirDD's inflatable "Kraken" designs transformed Masked Singers
-
GBH maintenance Provided a Hollywood Shine for Herzog Wine Cellars
-
Production News & Events
Spring Newsletter -
Immersive Venue/ Black Box/ Stage
2024 DTLA Arts District -
-
Exclusive Malibu Listing from Toni Maier - On Location, Inc.
-
Empowered Collaborates with Harlequin Floors
-
Movie Premiere, TCL Chinese Theater
-
Studio Tech provides services for the Grammy House
-
Sora AI Text To Video
-
New Apex Photo Studios
Website: Rent Smarter, Create More & earn rewards! -
-
How Ideal Sets Founder Harry Hou Cracked the Code on Affordable Standing Sets
-
New Storage & Co-Working Spaces In Boyle Heights near Studios
For Short or long term rental -
Auroris X Lands at A Very Good Space
-
GBH Maintenance Completes Work on 33000ft Production Space
-
MUSICIAN ZIGGY MARLEY IS ANOTHER HAPPY.CUSTOMER OF MAILBOX TOLUCA LAKE'S 'DR. VOICE'
-
Custom Digitally Printed Commencement Banners & Backdrops
-
Rose Brand, SGM, Bill Sapsis, Sapsis Rigging, and Harlequin Floors Sponsor NATEAC Events
-
Kitty Halftime Show air for Animal Planet's Puppy Bowl
-
Georgia Animal Actors Persents Merlin
-
ESTA Launches Revamped NATEAC Website
-
Mollie's Locations
-
ZEISS Cinema News for February
-
-
Seamless Fabric Backdrops up to 140ft x 16ft, Printed Floors...
-
Check out all the Pioneer Gear at Astro!
-
Production News & Events
-
All of Your Production Supplies Gathered in Just One Place
-
Meet the RED V-Raptor [X]
-
Sit Back and Enjoy Some Laughs
-
Mr. Location Scout Scouted and Managed Locations
-
Introducing...
Landmark Restaurant in Encino -
The White Owl Studio is celebrating all that is new!
-
-
Last Call for NATEAC 2024 Proposals
-
NOMINATIONS ANNOUNCED FOR THE
2024 MUAHS -
Voted Best New Stage Rigging Products at LDI 2023
-
NEED MORE SPARKLE IN THE FLOOR?
-
David Panfili to Appoint Michael Paul as President of Location Sound Corp.
industry news
The Latest Industry News for the Exciting World of Production.
Creative Handbook puts together a bi-monthly newsletter featuring
up-to-date information on events, news and industry changes.
Add My Email
6 Key Media and Entertainment Trends To Look for at the 2016 NAB Show
By: Barry Eitel | March 7, 2016

Drones. Virtual reality. "Cord nevers." The key media and entertainment industry trends that will drive discussions and presentations at the 2016 NAB Show, April 16 - 21 in Las Vegas, showcase how much technology is changing this decade - and how content consumers and their tastes are changing with it. Returning trends such as the evolution of 4K are still very much in the limelight, as well. Together, these trends make it one of the most engaging times to be working in the industry.
Virtual Reality, Augmented Reality, Immersive Content and 360-Degree Video
Research by the Consumer Electronics Association expects sales of VR headsets to reach 1.2 million units over 2015, a 500 percent increase over last year; associated revenues are projected to exceed $540 million. Immersive content, though still in its early days, will play a big role in NAB Show discussions. By 2020, the VR/AR market is projected to reach $150 billion, according to a recent report from Manatt Digital Media. Though VR, AR and 360 allow for more immersive experiences, there are quite a few impediments to conquer before it becomes mainstream - from headset accessibility, comfort and pricing to learning how to maintain audience attention; tackling production challenges; figuring out the role of advertising; and more.
The Era of Drones
The drone landscape has significantly matured since last year, with the global commercial drone market expected to reach $2.07 billion by 2022. Last year, the FAA approved drone use on film and TV sets. Presently, nearly 10 percent of all productions use unmanned aerial vehicles (UAVs), including "Criminal Minds," "The Leftovers," "Narcos" and "Supergirl"; Audi, Tesla, Chrysler and Nike commercials; films and more. Content showcases dedicated to the practice are surfacing - from the New York Film Festival and Festival CinéDrones in France to the International Drone Film Festival in the UK. Major tech innovators are capitalizing on the trend, with companies including Facebook and Google racing to stake their claim in the market with smaller, affordable, higher quality drones.
Social Media Is Redefining the Ratings Game
Consumers today spend almost as much time viewing media as they do working a full-time job, watching an average of 38 hours of video per week. As demand for increasingly portable entertainment rises, content providers and advertisers face an arduous battle as they compete with the second-screen for audience time. Watching video is no longer a linear activity but a communal experience, with social media connecting audiences viewing live, streamed and on-demand content. It also provides a real-time feedback opportunity for advertisers, who can measure activity and fan engagement on social networks such as Twitter to gauge audience reception to ads. About 86 percent of Facebook users currently interact with a second-screen while watching programs, with activity peaking around prime time, and Twitter users are 66 percent more likely than average to interact with the online content of a show. Last year, Nielsen announced a plan to overhaul its audience measurement system with new metrics spanning popular platforms and devices for advertisers, buyers and networks before the end of the year.
The Evolving OTT Landscape: From 'Cord Cutters' to 'Cord Nevers'
With more than 181 million people in the US predicted to watch video via an app or website this year, there's no denying that over-the-top content (OTT) is mainstream; though its arrival has been controversial. While cord cutters currently make up less than 10 percent of Americans, their ranks are increasing, along with "cord nevers," an emerging category of viewers who have never paid for a cable subscription. A Forrester research report released last fall forecasts that half of adults under the age of 32 will not pay for TV by 2025. The future of OTT will likely be largely subscription based - of the estimated $185 billion the overall TV and video market made last year, subscriptions were responsible for $104 billion!
Ultra HD and High Dynamic Range: A Time of Transition
Last year was a time of evolutionary developments in Ultra HD (UHD) and High Dynamic Range (HDR) - from UHD TV sales growth to newly announced HDR TVs, expanded 4K and HDR content offerings and the launch of dedicated 4K UHD channels. France Television, Sky Deutschland and BT Sport successfully delivered live 4K UHD sports broadcasts this year, and NHK will be running a series of 8K UHD broadcast tests in 2016 in time for the Rio Summer Olympics. Currently, most 4K content is available via streaming services such as Netflix, which revealed 14 new 4K shows and films slated for release through the end of 2016. Live broadcast is catching up - with NASA already running test broadcasts for a new 4K UHD TV channel.
IP: Redefining Live Production
The shift from Serial Digital Interface (SDI) - the first family of digital video interfaces standardized by SMPTE - to IP in live production is slowly getting underway but is anticipated to be one of the most disruptive transformations in industry history. IP is opening new doors for flexible, remote live HD, UHD and HDR production workflows and next-gen over-the-air transmissions. Fox is already working on 20/20 visions - its live IP implementation, which was recently tapped for the Women's World Cup in Canada. Using Adobe Creative Cloud, the studio's teams were easily able to share and edit content between LA and Vancouver facilities. IP adoption is still in the early stages for live production, and several questions remain, especially regarding which environments make the most sense for IP.
It can be a challenge to keep up with the rapid pace of change in the industry; make sure you're in tune with the latest trends by attending NAB Show in Las Vegas.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

Research by the Consumer Electronics Association expects sales of VR headsets to reach 1.2 million units over 2015, a 500 percent increase over last year; associated revenues are projected to exceed $540 million. Immersive content, though still in its early days, will play a big role in NAB Show discussions. By 2020, the VR/AR market is projected to reach $150 billion, according to a recent report from Manatt Digital Media. Though VR, AR and 360 allow for more immersive experiences, there are quite a few impediments to conquer before it becomes mainstream - from headset accessibility, comfort and pricing to learning how to maintain audience attention; tackling production challenges; figuring out the role of advertising; and more.
The Era of Drones
The drone landscape has significantly matured since last year, with the global commercial drone market expected to reach $2.07 billion by 2022. Last year, the FAA approved drone use on film and TV sets. Presently, nearly 10 percent of all productions use unmanned aerial vehicles (UAVs), including "Criminal Minds," "The Leftovers," "Narcos" and "Supergirl"; Audi, Tesla, Chrysler and Nike commercials; films and more. Content showcases dedicated to the practice are surfacing - from the New York Film Festival and Festival CinéDrones in France to the International Drone Film Festival in the UK. Major tech innovators are capitalizing on the trend, with companies including Facebook and Google racing to stake their claim in the market with smaller, affordable, higher quality drones.
Social Media Is Redefining the Ratings Game
Consumers today spend almost as much time viewing media as they do working a full-time job, watching an average of 38 hours of video per week. As demand for increasingly portable entertainment rises, content providers and advertisers face an arduous battle as they compete with the second-screen for audience time. Watching video is no longer a linear activity but a communal experience, with social media connecting audiences viewing live, streamed and on-demand content. It also provides a real-time feedback opportunity for advertisers, who can measure activity and fan engagement on social networks such as Twitter to gauge audience reception to ads. About 86 percent of Facebook users currently interact with a second-screen while watching programs, with activity peaking around prime time, and Twitter users are 66 percent more likely than average to interact with the online content of a show. Last year, Nielsen announced a plan to overhaul its audience measurement system with new metrics spanning popular platforms and devices for advertisers, buyers and networks before the end of the year.
The Evolving OTT Landscape: From 'Cord Cutters' to 'Cord Nevers'
With more than 181 million people in the US predicted to watch video via an app or website this year, there's no denying that over-the-top content (OTT) is mainstream; though its arrival has been controversial. While cord cutters currently make up less than 10 percent of Americans, their ranks are increasing, along with "cord nevers," an emerging category of viewers who have never paid for a cable subscription. A Forrester research report released last fall forecasts that half of adults under the age of 32 will not pay for TV by 2025. The future of OTT will likely be largely subscription based - of the estimated $185 billion the overall TV and video market made last year, subscriptions were responsible for $104 billion!
Ultra HD and High Dynamic Range: A Time of Transition
Last year was a time of evolutionary developments in Ultra HD (UHD) and High Dynamic Range (HDR) - from UHD TV sales growth to newly announced HDR TVs, expanded 4K and HDR content offerings and the launch of dedicated 4K UHD channels. France Television, Sky Deutschland and BT Sport successfully delivered live 4K UHD sports broadcasts this year, and NHK will be running a series of 8K UHD broadcast tests in 2016 in time for the Rio Summer Olympics. Currently, most 4K content is available via streaming services such as Netflix, which revealed 14 new 4K shows and films slated for release through the end of 2016. Live broadcast is catching up - with NASA already running test broadcasts for a new 4K UHD TV channel.
IP: Redefining Live Production
The shift from Serial Digital Interface (SDI) - the first family of digital video interfaces standardized by SMPTE - to IP in live production is slowly getting underway but is anticipated to be one of the most disruptive transformations in industry history. IP is opening new doors for flexible, remote live HD, UHD and HDR production workflows and next-gen over-the-air transmissions. Fox is already working on 20/20 visions - its live IP implementation, which was recently tapped for the Women's World Cup in Canada. Using Adobe Creative Cloud, the studio's teams were easily able to share and edit content between LA and Vancouver facilities. IP adoption is still in the early stages for live production, and several questions remain, especially regarding which environments make the most sense for IP.
It can be a challenge to keep up with the rapid pace of change in the industry; make sure you're in tune with the latest trends by attending NAB Show in Las Vegas.
About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Email This Article | Print This Article
No Comments
Post Comment