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Westside Digital Mix: Venice Edition
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Film in Palmdale
Scenic Locations, Valuable Incentives -
Los Angeles Properties for
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Pop Ups and Photo -
Burbank Stages can now be painted any color to match
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Custom Prop Rentals: Bringing Your Dream Event to Life with Life-Size Magic
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New Arrivals
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Step and Repeat LA Creates 8' x 30' Media Wall for FIFA World Cup 2026 'One Year to Go' Celebration in Los Angeles
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Studio Wings moves offices, flight operations and aircraft to the Santa Fe Airport
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WeCutFoam Specializes in Fabrication of Signs, Logos and Letters for Company Summits
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Studio Tech Provides Wi-Fi And Internet for The Superman Movie Press Junket
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Superman movie Press Junket @ Buttercup Venues
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Honoring Stories Worth Telling Since 2009
All Ages - All Cultures - All Media -
Xenia Lappo Joins ESTA as New Program Manager for Membership & Events
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NOMINATIONS ANNOUNCED FOR THE LOCATION MANAGERS GUILD INTERNATIONAL AWARDS
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Nathan Wilson and Chris Connors discuss creating for children's television with ZEISS Supreme Prime lenses
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Luxury Solar Restroom Trailer Sustainability
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Midwest Rigging Intensive Returns with Touring Rigging Theme
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Custom Pool Floats That Steal the Show
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Malibu Autobahn Dresses Coachella 2025 for Shoreline Mafia
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Thunder Studios Wins Nine 2025 Telly Awards
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LCW Props Is Your One Stop Prop Shop
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Venues in Los Angeles for Activations and Filming
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Honoring Stories Worth Telling Since 2009 - All Ages - All Cultures - All Media
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Buttercup Venues Accepting Submissions to Help Property Owners Monetize Their Spaces
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Studio Animal Services Stars in Latest Fancy Feast Commercial
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WDM celebrates Summer at the famed Michael's Santa Monica
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Studio Technical Services Inc.
Spring 2025 Newsletter -
From Call to Setup: Coffee House Industries Lights Up Netflix Is a Joke at the Avalon
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WLA3D produces scale model for Fox Grip
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Filming Locations and Event Venues Los Angeles
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Scenic Expressions Launches a Full-Service Liquidation Solution for the Film & TV Industry
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Producers Need Reel Monster Trucks for Reel Productions
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Meet Michael Way | Engineer
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In Development: ZEISS Virtual Lens Technology Elevating VFX with physically based lens effects
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(2) PREMIER AV ACTIONS
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RSVP - 80 Films & Tech - Meet the Visionaries - EMMY, Telly, Peabody winners and more
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New Arrivals Are Here - Check Out LMTreasures.com
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Film-Friendly Retail Space at Tejon Outlets
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Behind Every Great Production, There's a Great Move
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Buttercup Venues' recent work with Invisible Dynamics & Blue Revolver
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Join ZEISS Cinema at this year's NJ Film Expo on Thursday, May 1
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The Location Managers Guild International (LMGI) announces that its 12th Annual LMGI Awards Show will be held on Saturday, August 23, 2025
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Get Your Production Supplies Now While Prices Are Stable*
Rose Brand Is Your One Stop Shop -
Immersive Sound for your next production from TrueSPL
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WeCutFoam Fabricating Large Scale Props and Decor for Companies & Products Launching Events
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The "CA-Creates" eGroup Network
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The Location Managers Guild International Announces the Newly Elected 2025 LMGI Board of Directors
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Production Moves: How to Find the Most Qualified Mover
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SAG-AFTRA Talent Payments @ Production Payroll Services
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New Everyday Low Prices on Rigging Hardware
Take a Look at 20% Lower Prices on Average -
Tejon Ranch introduces its Premium Ranch Cabins
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Our Enchanting Garden Collection is Growing!
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Top Entertainment CEOs & Industry Titans Join Forces for Groundbreaking New Media Film Festival®
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Tejon Ranch opens Diner location for your next Production
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Discover the Performance of ZEISS Otus ML
Deep Dive into the Features and Technology -
Step and Repeat LA Enhances Printing Capabilities with HP Latex R1000 Plus Flatbed Printer
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Universal Animals cast the dog in Anora!
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Burbank Stages is Now Open with upgraded support space
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Buttercup Venues Grows Portfolio with Exciting New Locations for Filming and Events
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Fashion District Suite 301
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Something new is coming for Photographers
Mark Your Calendar - February 25th -
WLA3D completes scale model of vintage Knott's Berry Farm attraction
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New Media Film Festival has invited you to submit your work via FilmFreeway!
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WeCutFoam Collaborated Once More with Children's Miracle Network Hospitals
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EigRig SLIDE-R1 Revolutionizes Filmmaking Production with Innovation
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Practicals Rental Lighting Welcomes the Jucolor UV Flatbed Printer
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GBH Maintenance Inc. Has Grown
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The Rarest Stars Shine Brightest
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Affected by the ongoing California wildfires
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Get One-Stop Shopping...
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Buttercup Venues Expands
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Los Angeles Office Spaces: Versatile Backdrops for Filming
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All Creatures Great and small holiday commercial for Montefiore hospital
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DEEP CLEANS WAREHOUSE FOR SUPER BOWL COMMERCIAL
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New Production Hub in Los Angeles
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Carlos R. Diazmuñoz
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The Secret Behind Hollywood Premieres
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WeCutFoam Specializes in Decor
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Studio Technical Services Inc.
Fall 2024 Update -
New Media Film Festival has invited you to submit your work
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Available again!
Studio 301 - 16,000 Sq. Ft. -
Elevate Your Production with SoundPressure Labs'
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Pro-Cam expands rental operation...
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NATIONAL ASSOCIATION OF LATINO INDEPENDENT PRODUCERS
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New Sony A9 III Reviews
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New, Heavyweight, Lustrous, Shimmering 56" Elana IFR Fabric
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JOIN US IN ORLANDO THIS NOVEMBER!
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BLUE MOON CLEANING
RESTORES MUSIC-MAKING -
Another Collaboration Between WeCutFoam and Event Planner
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BLUE MOON CONGRATULATES 2024 COLA FINALISTS
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Fall Production News & Events
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Not just green, but mighty Verde
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Introducing...
Restaurant/Bar/Venue in Encino -
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ESTA and Earl Girls, Inc. Launch $100,000 TSP Fundraising Challenge
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There's still time to register for ESTA's Plugfest
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BLUE MOON CLEANING SEES SPIKE IN MAJOR LA FEATURE FILMING
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"The Secret Behind Hollywood Premieres"
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Amoeba Records on Sunset
&
SuperMarket in K-Town -
"Alice in Wonderland" tea party brought to life...
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Filming With Production Ready Aviation Equipment
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A5 Events - Take Your Event to The Next Level
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The Original Amoeba Records Venue
& The SuperMarket -
Doc Filmmaker Jennifer Cox
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Red, White or Blue Rental Drapes
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Introducing Tuck Track Invisible Framing for Fabric Prints
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American Movie Company's LED Wall Studio Sale
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Black 360 Independence Studio
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Nominations are open for the 2025 ESTA Board of Directors!
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Custom Prop Rentals is moving to a new, larger location!
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Jazz Up Your Event with the Custom Embrace Display
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Pro-Cam opens Las Vegas branch, expanding rental operation
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New ShowLED Starlight Drops
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Costume House Sidewalk Sale
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Working Wildlife's newly renovated 60 acre ranch available for Filming
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Location Manager Bill Bowling
to Receive the Trailblazer Award -
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Mr. Location Scout is in Lake Tahoe
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DreamMore Resort Fountain
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Valley Film Festival
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2024 Changemaker Awards and Artist Development Showcase
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ZEISS Conversations with Jack Schurman
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Collaboration Between WeCutFoam and Yaamava Resort & Casino
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Location Managers Guild International Awards
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Molding Cloth
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Introducing Truck Track Invisible Framing for Fabric Prints
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GBH Maintenance is back at Herzog Wine Cellars
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Production News & Events Summer Edition
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Four Amazing Architectural Locations!
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Sue Quinn to Receive Lifetime Achievement Award
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Available now:
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Haigwood Studios collaboration with the UGA Dodd School of Art
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Base Camp With All The Extras
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LAPPG AT THE ZEISS CINEMA SHOWROOM
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ZEISS Nano Primes and ZEISS CinCraft Scenario Received NAB Show 2024
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Cranium Camera Cranes Introduces the all new Tankno Crane!
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LOCATION CONNECTION has the best RANCHES FOR FILMING!
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Exclusive Malibu Listing from Toni Maier - On Location, Inc.
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Movie Premiere, TCL Chinese Theater
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Studio Tech provides services for the Grammy House
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Sora AI Text To Video
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Website: Rent Smarter, Create More & earn rewards! -
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Custom Digitally Printed Commencement Banners & Backdrops
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Kitty Halftime Show air for Animal Planet's Puppy Bowl
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Making Viral Video Hits with a Solid Business Model
By: Bryant Frazer | November 30, 2015

Life's getting complicated for producers. Whether it's the rise of multiscreen viewing or the accelerating use of ad blockers, trends in media consumption are making producers work harder to target audiences, reach viewers, and make money. During a "Producers on Producing" panel at NAB Show New York (formerly CCW) last week, sponsored by the Producers Guild of America, a sampling of new-media savvy producers talked about cross-platform strategy, branding tactics, and what makes a video go viral. (Pictured above, from left to right: Fourth Agreement's Dana Kuznetzkoff, Sesame Street's Benjamin Lehmann, Caitlin Burns & Associates' Caitlin Burns, and Thinkmodo's James Percelay.)
One of the big issues is that, although there are more and easier ways to get a video in front of a large potential audience, it's harder than ever to turn eyeballs by themselves into a revenue stream that can fund further creative efforts. Panelist Dana Kuznetzkoff, producer and founder of production company Fourth Agreement, says talented and energetic creators face burnout if they can't pay the bills. "How do you tell young filmmakers who are doing really good work, 'Hey, you'll get paid � someday'?" she asked.
"Everyone almost has to be a producer these days as well as a filmmaker," said James Percelay, producer and co-founder of Thinkmodo. "Being a producer lets you look at promoting what you're doing and getting shelf space. You cannot separate the business side from the creative side anymore."
Percelay knows the rules of the game as well as anybody. His company specializes in, as he put it, "creating videos for YouTube that end up on television." In other words, the videos create such a stir online that they become catnip for producers looking to spice up TV news shows and morning programming. "The videos are designed so the brand is inseparable from the story," he emphasized.
What does that mean in practice? Watch the video below to see how Thinkmodo generated 52 million YouTube views with a promo piece for horror flick Devil's Due.
"Devil Baby Attack" was featured on a variety of TV programs, each of which dutifully plugged the video's tie-in to Devil's Due. (An even wilder Thinkmodo video, "Telekinetic Coffee Shop Surprise," promoting 2013's Carrie remake, was a StudioDaily Video of the Day.)
The glowering baby puppet, an exceptionally well-executed practical effect, obviously drove views. "In a world of CGI and VFX, we have found that building props � gives the kind of stickiness that things that are virtual don't have," Percelay said. But human beings are still the key: "We could have the coolest thing in the world, but if we don't have people in the video, people won't react as well to it."
Sesame Street Senior Producer Benjaming Lehmann comes at new media from a different angle. For him, new media platforms represent new ways to create chatter about a beloved, but old-school, television property. "If you're not on all the mobile devices, you're not really compelling - especially with a youth or kid audience," he said. "We're interacting with moms and kids. Two- and three-year-old kids don't have Facebook accounts, but it's important for us to have a huge Facebook presence."
Lehmann noted that those three-year-old kids might not know or care who a celebrity like Jamie Foxx is. But when he appears in a Sesame Street video, it garners media coverage. And that, in turn, generates a lot of buzz.
Caitlin Burns, a producer who also serves as Vice Chair of the PGA's New Media Council, said there has been a fundamental shift in the relationship between content creators and content consumers. "There is a lot more understanding that you are going to be in dialogue with your audience," she said. "We are seeing the audience less as an object and more as a subject."
But generating that kind of relationship can be a grind, she acknowledged. "How do you build 10,000 fans? With 1 million views," she said. "It's a volume game."
One of the big issues is that, although there are more and easier ways to get a video in front of a large potential audience, it's harder than ever to turn eyeballs by themselves into a revenue stream that can fund further creative efforts. Panelist Dana Kuznetzkoff, producer and founder of production company Fourth Agreement, says talented and energetic creators face burnout if they can't pay the bills. "How do you tell young filmmakers who are doing really good work, 'Hey, you'll get paid � someday'?" she asked.
"Everyone almost has to be a producer these days as well as a filmmaker," said James Percelay, producer and co-founder of Thinkmodo. "Being a producer lets you look at promoting what you're doing and getting shelf space. You cannot separate the business side from the creative side anymore."
Percelay knows the rules of the game as well as anybody. His company specializes in, as he put it, "creating videos for YouTube that end up on television." In other words, the videos create such a stir online that they become catnip for producers looking to spice up TV news shows and morning programming. "The videos are designed so the brand is inseparable from the story," he emphasized.
What does that mean in practice? Watch the video below to see how Thinkmodo generated 52 million YouTube views with a promo piece for horror flick Devil's Due.
"Devil Baby Attack" was featured on a variety of TV programs, each of which dutifully plugged the video's tie-in to Devil's Due. (An even wilder Thinkmodo video, "Telekinetic Coffee Shop Surprise," promoting 2013's Carrie remake, was a StudioDaily Video of the Day.)
The glowering baby puppet, an exceptionally well-executed practical effect, obviously drove views. "In a world of CGI and VFX, we have found that building props � gives the kind of stickiness that things that are virtual don't have," Percelay said. But human beings are still the key: "We could have the coolest thing in the world, but if we don't have people in the video, people won't react as well to it."
Sesame Street Senior Producer Benjaming Lehmann comes at new media from a different angle. For him, new media platforms represent new ways to create chatter about a beloved, but old-school, television property. "If you're not on all the mobile devices, you're not really compelling - especially with a youth or kid audience," he said. "We're interacting with moms and kids. Two- and three-year-old kids don't have Facebook accounts, but it's important for us to have a huge Facebook presence."
Lehmann noted that those three-year-old kids might not know or care who a celebrity like Jamie Foxx is. But when he appears in a Sesame Street video, it garners media coverage. And that, in turn, generates a lot of buzz.
Caitlin Burns, a producer who also serves as Vice Chair of the PGA's New Media Council, said there has been a fundamental shift in the relationship between content creators and content consumers. "There is a lot more understanding that you are going to be in dialogue with your audience," she said. "We are seeing the audience less as an object and more as a subject."
But generating that kind of relationship can be a grind, she acknowledged. "How do you build 10,000 fans? With 1 million views," she said. "It's a volume game."
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