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The Latest Industry News for the Exciting World of Production.
By: Buddha Jones | June 2, 2015
Buddha Jones, a premier entertainment advertising and marketing agency, has named Mark Lafontant as a Creative Producer. The announcement was made today by Buddha Jones Co-Founders/Co-Owners John Long and Dan Asma.
For the past 12 years, Lafontant had been Vice President, Creative Advertising, with The Walt Disney Studios in Burbank. Among the theatrical campaigns in which he was actively involved were those promoting the Pirates of the Caribbean franchise, the Step Up franchise, Wild Hogs, The Pacifier, G-Force, and many others. He was also involved in Academy Award campaigns for Lincoln, Savings Mr. Banks and Frankenweenie.
"We're very excited to welcome Mark to the Buddha Jones team," Long and Asma said. "Not only does he have sharp creative instincts, but as a former studio executive with 12 years of experience, he is able to offer unique insights into the studio world. For example, the client is always right. And it's our job to help them always be right."
Adds Lafontant, ®I am thrilled to be joining John and Dan and their team. While at Disney, I would often assign Buddha Jones incredibly challenging creative problems to solve, and the hours were sometimes grueling. They tell me they cannot wait to repay me.®
ABOUT MARK LAFONTANT:
Prior to joining Buddha Jones, Mark Lafontant had been Vice President, Creative Advertising, with The Walt Disney Studios, in Burbank, CA, from 2003-2015. In that position, he oversaw the creation of advertising materials for theatrical marketing campaigns behind a wide array of films, collaborating with filmmakers and vendors. Lafontant also worked to create additional promotional content for digital and publicity teams and managed the spending and allocation of multimillion dollar budgets. Among the theatrical campaigns in which he was actively involved were those promoting the Pirates of the Caribbean franchise, the Step Up franchise, Wild Hogs, The Pacifier, G-Force, and many others. He was also involved in Academy Award campaigns for Lincoln, Savings Mr. Banks and Frankenweenie.
From 2002-2003, Lafontant was a Producer with Trailer Park in Hollywood. There, he oversaw advertising materials for theatrical trailers and TV spots for high profile feature films from every major Hollywood film studio. Earlier (1999-2001,) he was a Producer/Copywriter with The Creative Partnership in London, where he helped the creation of advertising materials for studio clients based in the UK, the U.S. and Germany.
Lafontant was a Producer and Copywriter with mOcean (formerly CMP) in Burbank, CA, from 1996 to 1999. As such, he oversaw the creation of advertising materials for trailers and TV spots promoting film releases from every movie studio.
The recipient of numerous Hollywood Reporter ®Key Art® Awards for Theatrical Marketing, Lafontant is a graduate of Michigan State University. He also attended the International School of Geneva, Switzerland. In addition, Lafontant is a studio representative for the MPAA Task Force to Combat Piracy.
ABOUT BUDDHA JONES:
Founded in 2004 in Hollywood, CA, premier entertainment advertising and marketing agency Buddha Jones prides itself on being DIFFERENT: A Different way to create cool, unique and unexpected work; A Different standard of excellence in serving the needs of its clients; and A Different place to work where the agency®s innovative team of writers, producers, editors, directors, designers, cin®astes and visionary ninjas unites in bold creativity and mutual respect.
Led by Co-Owners John Long and Dan Asma, Buddha Jones has produced attention-grabbing marketing campaigns for such hit feature films as Fury Road, Spy, San Andreas, Home, Crimson Peak, Gravity, The Wolf of Wall Street, How to Train Your Dragon 2, X Men: Days of Future Past, Annabelle, Nightcrawler and Unbroken; TV series and specials, including Better Call Saul, A.D., Aquarius, Lilyhammer, Derek, Black Sails, Marco Polo and Hannibal; and such noted video games as Assassin®s Creed, Far Cry 4, Dead Island and Tomb Raider.
Buddha Jones is based at two locations in Hollywood: 910 N. Sycamore Ave, and 1150 N. Highland Ave. The phone is 323/962-5100. For more information, please visit: http://buddha-jones.com/