Bexel, an NEP Broadcast Services Company, today announced a rebranding of Bexel TSS, their equipment sales division of the business. Now referred to as Bexel Sales, the company has re-aligned the brand name and logo to illustrate the company's core mission to provide comprehensive sales services at competitive prices.
The rebranding not only moves the business unit forward, but further demonstrates their commitment to equipment sales and asset liquidation with reliable customer service. Bexel Sales will continue to represent nearly 100 leading manufacturers of new equipment, as well as a diverse inventory of pre-owned gear, and services that include broker and consignment options, asset liquidation through equipment auctions, and RF reallocation solutions.
"This is an exciting time for our division, as we usher in steady growth for our new and used equipment sales arm of the company," commented Dale Storz, Vice President, Bexel Sales. "It is our progress that has helped us re-focus and look at our brand identity for what our business unit truly represents and unify our assets behind a clear, revitalized brand."
The new brand name and logo defines their capabilities as a full-service equipment sales provider within the larger Bexel business. The rebranding has established new brand assets, including a logo, website address, company correspondence, and other visual marketing communications.
Since its inception in 1991, Bexel Sales has remained consistent to their core values, offering a unique capability of connecting clients with quality equipment that provides sustainable technology investments for their companies.
For more information, and to browse their inventory of new and used production equipment, visit http://bexelsales.com, or contact email@example.com.
For equipment rentals and broadcast services, clients can continue to refer to http://bexel.com.
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