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NYX x WeHo Pride


June 20, 2023

NYX x WeHo Pride
As featured on Fox 11 News Los Angeles and the LA Times, the NYX Cosmetics x WeHo Pride Booth was a standout experience on Santa Monica Boulevard at the 2023 Pride celebrations. Tractor Vision provided the technical design and fabrication for the agency, CSM, who produced the activation.



The NYX Booth was designed as a fully immersive experience for the Pride goers. On the left, the Heart Wall provided a fun photo-op under the acrylic ceiling that cast a rainbow of colors across the activation. At the center, the Glitter Tornado Pod was a crowd favorite, designed as an interactive feature that invited attendees to fully embrace the festivities. Capping off the activation was a Foam Pit that had attendees jumping for joy.



Check out the video walkthrough of the NYX Booth on Tractor Vision's IG.



"It's creating these kinds of impactful experiences and being part of something bigger than the build that makes all the hard work worth it in the end." - Fabio Mascio, Founder and CEO of Tractor Vision

About Tractor Vision Design & Fabrication

340 E. Jefferson Blvd., Los Angeles, CA 90011
(323) 235-2885
tractorvision.com
TRACTOR VISION specializes in entertainment design, fabrication and rentals.


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