Region New York
-
Studio Tech Supports Remote Media Production at King of the Hammers -
National Set Medics CEO Puts His Life in the Hands of His Own Medics' -
United Rentals Entertainment Division -
Step and Repeat LA Produces Media Wall and Hedge Display for City of Pasadena's 2026 Black History Festival -
WLA3D mixes it up with Duncan and Kahlua -
WeCutFoam Created Decor Signs For Royal Caribbean Celebrity X Cruise Ships -
Action Picture Cars 1973 Pantera for your next Production -
Why Everyone's Loving Our Arch Walls -
Shoot Aviation to custom build Piper Saratoga replica for Disney+ series -
Cabins at Tejon Ranch -
-
Equipment Production Insurance insures Vertical Production -
Production News & Events Winter Newsletter -
NEW APARTMENT FACADES PRODUCTION READY! -
Step and Repeat at Los Angeles Hollywood Film Festival on January 31, 2026 -
USA & Canada Film & TV Tax Incentives 2026 -
-
DYNAMIC VENUE WITH 24,000 SF OF RAW OPEN CANVAS FOR MARKETS AND POP-UPS -
The Full Frame on COI's
Understanding Insurance Certificates -
State of the Art Soundstage in DTLA Arts District
industry news
The Latest Industry News for the Exciting World of Production.
Creative Handbook puts together a bi-monthly newsletter featuring
up-to-date information on events, news and industry changes.
Add My Email
In Development: ZEISS Virtual Lens Technology Elevating VFX with physically based lens effects
May 7, 2025
Email This Article | 
| 
| 
We are happy to announce the development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens look in one step. Demonstrated for the first time at FMX Conference in Stuttgart, Germany, this new technology replicates the visual characteristics and animated behavior of actual lenses on computer-generated content. It leverages physically based lens performance to deliver real optics characteristics throughout each frame's individual lens setting within a sequence.
Being part of the CinCraft ecosystem, the new technology will strengthen the connection between production and post-production by enabling post-production professionals to talk and apply the same visual language that cinematographers and directors expect.
We will keep you upated about further developments in the months to come. You can learn more by clicking the link below.
All the best,
Your ZEISS Cinematography Team
Learn more
FMX Seminar
In a seminar at FMX, Jonathan Demuth and Marius Jerschke from ZEISS will present the new technology along with Nicolas Borens, Head of 2D Film at MPC Paris. They will discuss Nicolas' experience testing this new technology and his personal assessment of the potential impact on an artist's work.
More details
Being part of the CinCraft ecosystem, the new technology will strengthen the connection between production and post-production by enabling post-production professionals to talk and apply the same visual language that cinematographers and directors expect.
We will keep you upated about further developments in the months to come. You can learn more by clicking the link below.
All the best,
Your ZEISS Cinematography Team
Learn more
FMX Seminar
May 7, 2:30 pm
In a seminar at FMX, Jonathan Demuth and Marius Jerschke from ZEISS will present the new technology along with Nicolas Borens, Head of 2D Film at MPC Paris. They will discuss Nicolas' experience testing this new technology and his personal assessment of the potential impact on an artist's work.
More details
No Comments
Post Comment
