- Exposition Park Stage/Venue
- Production Update From UpState California Film Commission
- Base Camp With All The Extras
- LAPPG AT THE ZEISS CINEMA SHOWROOM
- ZEISS Nano Primes and ZEISS CinCraft Scenario Received NAB Show 2024
- Cranium Camera Cranes Introduces the all new Tankno Crane!
- Come Join Us at Cine Gear Expo 2024
- FAA Drill Burbank Airport
(federal aviation administration) - Exclusive Stahl Substitute Listing from Toni Maier-On Location, Inc.
- GBH Maintenance: Elevating Janitorial Standards Across Los Angeles
- LOCATION CONNECTION has the best RANCHES FOR FILMING!
- Hollywood Studio Gallery has Moved
- AirDD's inflatable "Kraken" designs transformed Masked Singers
- GBH maintenance Provided a Hollywood Shine for Herzog Wine Cellars
- Production News & Events
Spring Newsletter - Immersive Venue/ Black Box/ Stage
2024 DTLA Arts District - Exclusive Malibu Listing from Toni Maier - On Location, Inc.
- Empowered Collaborates with Harlequin Floors
- Movie Premiere, TCL Chinese Theater
- Studio Tech provides services for the Grammy House
- Sora AI Text To Video
- New Apex Photo Studios
Website: Rent Smarter, Create More & earn rewards! - How Ideal Sets Founder Harry Hou Cracked the Code on Affordable Standing Sets
- New Storage & Co-Working Spaces In Boyle Heights near Studios
For Short or long term rental - Auroris X Lands at A Very Good Space
- The 96th Academy Awards
March 10, 2024 at 7:00 p.m. EST / 4:00 p.m. PST. - GBH Maintenance Completes Work on 33000ft Production Space
- MUSICIAN ZIGGY MARLEY IS ANOTHER HAPPY.CUSTOMER OF MAILBOX TOLUCA LAKE'S 'DR. VOICE'
- Custom Digitally Printed Commencement Banners & Backdrops
- Rose Brand, SGM, Bill Sapsis, Sapsis Rigging, and Harlequin Floors Sponsor NATEAC Events
- Kitty Halftime Show air for Animal Planet's Puppy Bowl
- Georgia Animal Actors Persents Merlin
- ESTA Launches Revamped NATEAC Website
- Mollie's Locations
- ZEISS Cinema News for February
- Seamless Fabric Backdrops up to 140ft x 16ft, Printed Floors...
- Check out all the Pioneer Gear at Astro!
- Production News & Events
- All of Your Production Supplies Gathered in Just One Place
- Meet the RED V-Raptor [X]
- Sit Back and Enjoy Some Laughs
- Mr. Location Scout Scouted and Managed Locations
- Introducing...
Landmark Restaurant in Encino - The White Owl Studio is celebrating all that is new!
- Last Call for NATEAC 2024 Proposals
- NOMINATIONS ANNOUNCED FOR THE
2024 MUAHS - Voted Best New Stage Rigging Products at LDI 2023
- NEED MORE SPARKLE IN THE FLOOR?
- David Panfili to Appoint Michael Paul as President of Location Sound Corp.
industry news
The Latest Industry News for the Exciting World of Production.
Creative Handbook puts together a bi-monthly newsletter featuring up-to-date information on events, news and industry changes.
Add My Email
Ticketmaster Considers Replacing Tickets With Facial Recognition
By: Ticketmaster | Will Drickey | [a]list | May 18, 2018
For as significant as live experiences have been for both consumer and entertainment brands, data on in-person attendees has been paradoxically scarce. With an investment in and a partnership with event facial-recognition startup Blink Identity, LiveNation, Ticketmaster's parent company, is trying to break into the black box of live event data.
"In the live music industry, the average fan buys between two to three tickets per transaction for a show," writes Cherie Hu for Billboard. "But there is currently no widely-adopted method of determining who actually walks into the venue, or where those tickets go after that initial transaction-meaning that venues and ticketing companies have historically gathered accurate data only for around 1/3 to 1/2 of concertgoers."
LiveNation, as revealed in its earnings report for Q1 2018, is hoping to address this data gap.
"It is very notable that today we announce our partnership with, and investment in, Blink Identity which has cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show," the company wrote in a statement.
While paper-free ticketing is a direct application of Blink Identity's technology, LiveNation and Ticketmaster see other possible uses for such granular attendance data. In a statement to AListDaily, a Ticketmaster representative claims the facial recognition data will permit the company to gather information on individual attendees, opening all attendees up to personalized messaging, even in-venue.
"It's part of what we've tried to redefine Ticketmaster as over the past several years. And one of the reasons why we do think it's more successful now is, we're willing to look at outside technologies, outside partners, how it is we can bring them in and enhance the overall fan experience, make things more effective for the venues," said Michael Rapino, LiveNation's CEO, on its earnings call. "Whether this becomes the solution for everything or whether this becomes interesting product for a number of clients is to be determined."
Though some biometrics privacy laws bar companies from profiting from the information they collect (such as facial scans), Ticketmaster believes it can use the technology to build attendee profiles and provide them with relevant offers and product tie-ins.
Blink Identity's facial recognition will be installed in Ticketmaster Presence systems at the company's corporate buildings and several LiveNation venues to test its capabilities "soon."
"In the live music industry, the average fan buys between two to three tickets per transaction for a show," writes Cherie Hu for Billboard. "But there is currently no widely-adopted method of determining who actually walks into the venue, or where those tickets go after that initial transaction-meaning that venues and ticketing companies have historically gathered accurate data only for around 1/3 to 1/2 of concertgoers."
LiveNation, as revealed in its earnings report for Q1 2018, is hoping to address this data gap.
"It is very notable that today we announce our partnership with, and investment in, Blink Identity which has cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show," the company wrote in a statement.
While paper-free ticketing is a direct application of Blink Identity's technology, LiveNation and Ticketmaster see other possible uses for such granular attendance data. In a statement to AListDaily, a Ticketmaster representative claims the facial recognition data will permit the company to gather information on individual attendees, opening all attendees up to personalized messaging, even in-venue.
"It's part of what we've tried to redefine Ticketmaster as over the past several years. And one of the reasons why we do think it's more successful now is, we're willing to look at outside technologies, outside partners, how it is we can bring them in and enhance the overall fan experience, make things more effective for the venues," said Michael Rapino, LiveNation's CEO, on its earnings call. "Whether this becomes the solution for everything or whether this becomes interesting product for a number of clients is to be determined."
Though some biometrics privacy laws bar companies from profiting from the information they collect (such as facial scans), Ticketmaster believes it can use the technology to build attendee profiles and provide them with relevant offers and product tie-ins.
Blink Identity's facial recognition will be installed in Ticketmaster Presence systems at the company's corporate buildings and several LiveNation venues to test its capabilities "soon."
Email This Article | Print This Article
No Comments
Post Comment