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Aperol Spritz Piazza Fabricated by Tractor Vision at Coachella
May 17, 2023
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Nominated by BizBash as one of the top events at Coachella 2023, the Aperol Spritz Piazza kicked off on its multi-city journey with a bang. Tractor Vision built and engineered the traveling Piazza for the agency, We Are Swell who designed and produced.
Key photo moments are the backbone of the activation. The branded LED lined perimeter wall pulls people to the entryway that is adorned with flowers and oranges.
Stepping through, the visitor is greeted with multiple photo opportunities, with the center being an interactive dome built to resemble an orange and featuring a slow-motion camera photo op.
To one side is a modern Italian styled Street Car Bar. The other side featured a kiosk where guests could create a custom AR experience. Lining the back of the activation is a LED framed Pavilion Bar with a mirror reflective LED sunbeam installation for a truly unique photo opportunity. It was a massive project with a large amount of engineering that made the Aperol Piazza a must see experience.
Photos provided by the producing agency, We Are Swell.
About Tractor Vision Design & Fabrication340 E. Jefferson Blvd., Los Angeles, CA 90011
Key photo moments are the backbone of the activation. The branded LED lined perimeter wall pulls people to the entryway that is adorned with flowers and oranges.
Stepping through, the visitor is greeted with multiple photo opportunities, with the center being an interactive dome built to resemble an orange and featuring a slow-motion camera photo op.
To one side is a modern Italian styled Street Car Bar. The other side featured a kiosk where guests could create a custom AR experience. Lining the back of the activation is a LED framed Pavilion Bar with a mirror reflective LED sunbeam installation for a truly unique photo opportunity. It was a massive project with a large amount of engineering that made the Aperol Piazza a must see experience.
Photos provided by the producing agency, We Are Swell.
About Tractor Vision Design & Fabrication340 E. Jefferson Blvd., Los Angeles, CA 90011
(323) 235-2885
tractorvision.com
TRACTOR VISION specializes in entertainment design, fabrication and rentals.
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