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Los Angeles, CA - Step and Repeat LA, a leading creator of custom event branding and experiential fabrication, proudly announces its latest collaboration with the Barbie x Edikted pop-up event at The Grove. The activation brought bold, immersive visual branding to one of Los Angeles' most high-profile retail destinations, featuring a custom-designed media wall produced by Step and Repeat LA.

The limited-time pop-up, celebrating the collaboration between Edikted and the cultural icon Barbie, transformed The Grove into a vibrant, pink-forward experiential space designed to engage visitors, influencers, and press through highly shareable moments.



Step and Repeat LA designed and fabricated a fully custom media wall that served as the focal point for guest photography, influencer content creation, and branded storytelling. The installation reflected the playful yet fashion-forward aesthetic of the collaboration, seamlessly blending Barbie-inspired visuals with Edikted's modern retail identity.

The installation quickly became a central photo destination within the pop-up, driving organic social media engagement and reinforcing the importance of experiential branding in today's retail and entertainment landscape.



This collaboration further solidifies Step and Repeat LA's reputation as a go-to partner for custom event fabrication, media walls, step and repeats, and branded environments for high-profile activations, premieres, and retail experiences across Los Angeles and beyond.

About Step and Repeat LA
Step and Repeat LA is a premier provider of custom media walls, step and repeats, event backdrops, and experiential branding solutions. Specializing in high-impact visual installations, the company works with leading brands, entertainment studios, and event producers to create unforgettable environments that elevate visibility and engagement.

For more information:
Visit www.stepandrepeatla.com
Contact [email protected]