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Las Vegas, NV (November 19, 2025) - Coffee House Industries partnered with McLaren Racing and Allwyn to fabricate the world's first full-scale McLaren x Allwyn "Scratch Car" for its high-profile launch at the LINQ Promenade in Las Vegas. The activation transformed a full-size F1 show car into a fully interactive scratch-off installation featuring 970 custom panels, designed by artist and designer Florian Weber. This project became one of the most innovative experiential builds showcased during F1 festivities in Las Vegas.

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From Concept to Completion

Coffee House Industries oversaw the entire fabrication process, producing a display-ready Scratch Car built for durability, precision, and visual impact. The project required large-format printing, precision cutting, detailed alignment, and long hours of assembly to ensure each scratch-off panel fit perfectly across the F1 body.

Designer Florian Weber led the artistic construction while the fabrication team handled structure, engineering, and layout to bring the concept from design to a full-scale physical installation.

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Engineering a Scratchable Surface

A major challenge of the McLaren x Allwyn Scratch Car was developing a scratchable coating system that preserved the integrity of the thin, paper-like material beneath the paint. Coffee House Industries engineered a custom finishing method through multiple rounds of testing, ensuring that every panel scratched cleanly while maintaining the car's shape and stability.

This process was led by Abigail, one of Coffee House's project managers and artists, supported by our scenic and paint departments who masked, sprayed, and detailed each of the 970 squares with precision.

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Las Vegas Reveal at the LINQ Promenade

The completed Scratch Car was transported to the LINQ Promenade on the Las Vegas Strip, where it became the centerpiece of the McLaren x Allwyn fan activation during F1 week. Surrounded by LED video walls and immersive lighting, the installation drew crowds and media attention throughout the event.

F1 driver Oscar Piastri officially kicked off the experience by scratching the first panel in front of fans and press, unveiling the activation and marking the world's first interactive F1 Scratch Car reveal.

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A High-Pressure Build With a Strong Finish

With a tight timeline and a completely unique concept, this activation showcased Coffee House Industries' ability to deliver high-complexity experiential builds on schedule. The Scratch Car demonstrates the company's strengths in custom fabrication, scenic finishing, interactive display engineering, and experiential design for large-scale brand activations.

Bold concepts, fast turnarounds, and high-stakes environments are where Coffee House Industries excels - transforming challenging ideas into polished, real-world installations.

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About Coffee House Industries

Coffee House Industries is a Los Angeles-based design and fabrication company specializing in set construction, experiential activations, custom displays, and large-scale installations for major brands, agencies, film productions, and live events. The company blends creativity, craftsmanship, and precise engineering to bring ambitious ideas to life - on time and on budget.