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The San Francisco Film Office has recently nominated us for a Cola Award, four of which I've received in the past for my Location work. I'm sharing a few key accomplishments from a project I recently did for Banana Republic with a 65-person team out of New York: The entire shoot was on location. Our team included superstar Lauren Hutton on location, as well as world class fashion direction by Tonne Goodman and styling by Ken Fulk.



The team was able to capture world-class fashion stills and video at some of San Francisco's most iconic locations. We spent two days at a huge and historic Pacific Heights mansion, and two days on City streets in the city's most vibrant neighborhoods. We filmed in the heart of North Beach, including one of the busiest and most colorful intersections, as well as at the world famous Jack Kerouac Alley.



In the meantime, my team prepped in Chinatown for a night shoot, where the exquisite intimacy of the historic alleys played a leading role in the story. We worked every aspect of the project, from Scouting and Permitting to On-Site Management.



Bringing a large crew into a major city is always a daunting task, but our coordinated outreach to the neighborhoods, with the guidance of the film office, generated a goodwill that allowed us to be well-received and efficient. We also worked closely with the National Park Service on some very successful scenes featuring the models in the context of the Golden Gate and San Francisco Bay. The flexibility we were able to negotiate with the Permittors and the neighbors allowed our Creative Team the space they needed to improvise new ideas on the fly.