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HOLLYWOOD, CA GET READY TO ROCK! Hard Rock's Global 40th Anniversary Celebration Kicks Off at Hard Rock Cafe Hollywood Blvd.


May 12, 2011


Hollywood, are you ready to rock? Hard Rock International, one of the world's most recognizable brands, is turning 40 years young and inviting fans around the globe to help celebrate! As part of the milestone, Hard Rock will host 40 Days That Rock, where Hard Rock Cafes around the world will host local-market events, concerts and promotions for rockers of all ages!

This month, Hard Rock's 40 Days That Rock will kick off in cities around the world. On Wednesday, May 18th, Hard Rock Cafe Hollywood will host the official launch party featuring musical guests Orianthi, Alex Band, and Anjulie. Auction items signed by superstar Jennifer Lopez will also be available with proceeds benefiting APLA.

WHAT:Hard Rock Cafe Hollywood on Hollywood Blvd. Hosts 40 Days That Rock

WHEN:Wednesday, May 18, 2011
9 p.m.Doors open

WHERE: Hard Rock Cafe Hollywood on Hollywood Blvd.
The Hollywood and Highland Center
6801 Hollywood Blvd. #105
Hollywood, CA

COST:VIP Packages available for $100.00
(Packages include: tray passed hors d'ouerves, welcome cocktail and VIP
designated area)
Suggested donations at the door
Ages 21 and older welcome

For more information, please visit www.hardrock.com.

About Hard Rock International
With a total of 163 venues in 50 countries, including 126 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.



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