industry news

The Latest Industry News for the Exciting World of Production.

Creative Handbook puts together a bi-monthly newsletter featuring up-to-date information on events, news and industry changes.

Hawthorne Direct Names Kathi Moore Vice President/Account Director

By: Hawthorne Direct | June 18, 2013

Hawthorne Direct Names Kathi Moore Vice President/Account Director

Hawthorne Direct, a full service brand response advertising agency, has named Kathi Moore as the company's new Vice President and Account Director. The announcement was made today by Tim Hawthorne, Chairman/CEO/Founder, Hawthorne Direct.

Hawthorne said, "Kathi has an extensive background working in-house with direct response and traditional advertising agencies, as well as with a variety of brands, both in the U.S. and around the world. Her 30-years of expertise in the ad/marketing field have seasoned her abilities in developing strategic marketing campaigns, working closely with creative and production teams, implementing media buying and planning, and managing the return on investment resulting from a broad range of direct response driven campaigns. We're delighted to welcome her to our team."

Adds Moore, "I'm thrilled to be working here at Hawthorne, a company that plays host to the most collaborative environment I've ever encountered at any agency during my career. In addition to its creative and media experience, Hawthorne has the proven ability to also provide highly advanced analytics from multi-screen advertising environments, and then weave that data together to create a truly unique advertising report for its clients. It's terrific to join a company that has been successful in the direct response arena since the beginning. I am confident Hawthorne will continue its role as a major player in the marketing industry well into the future."

Kathi Moore has worked in the direct response marketing arena since the mid 1980's. For the past decade, she has focused her attention on developing and executing advertising strategies across new media and on behalf of a diverse range of clientele. Her ongoing commitment to identifying consumer touch-points across all marketing disciplines has lead to her reputation as a leading expert in direct response marketing and advertising, with successful campaigns having been launched in both the English and Spanish languages. In addition, Moore is an active participant in the burgeoning mobile marketing and app-development world.

Prior to joining Hawthorne, Moore most recently had served as Direct Response Consultant with Hi Life Health and Beauty, in Sydney, Australia. There, she was responsible for all marketing strategy development and execution of retail and direct-to-consumer campaigns on behalf of the leading marketer of cosmetics and skincare products. Working internationally, she spearheaded efforts for the Hi Life Health and Beauty brand through successful campaigns in England, Australia, and the U.S.

Moore's earlier agency and client side efforts included work for Ogilvy & Mather as Broadcast Media Supervisor; Quigley Simpson as Senior Vice President; Capital Media as Vice President, Client Services; Western Dental Centers as Director of Sales and Marketing; Drummer Advertising as Vice President, Client Services; and Achievement Dynamics Corp. as Vice President, Marketing. Along the way, her clients included FHP Healthcare, The Phonics Game, Hooked on Phonics, Kaplan Education and Prolong Automotive Products, to name just a few.

Moore's advertising career began in the education sector. As National Advertising Planner for National Education Centers, Inc.-- at the time, the nation's leading chain of proprietary schools-- she was responsible for marketing, budget creation and management of 78 schools across the U.S.

Kathi Moore is a former member of the Advisory Board of Electronic Retailing Magazine, and is a member of the Electronic Retailing Association. She is also a member of the Direct Response Marketing Alliance, and the Direct Marketing Association.

Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare and more. The agency is headquartered in Los Angeles, with the founding office located in the Midwest.

Hawthorne Direct was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman/CEO. Hawthorne's daughter, Jessica Hawthorne-Castro, today holds the post of COO.

For more information, please visit:

No Comments