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MediaCon Expo Set To Bring Thousands of Latino Entertainment Fans Together for Celebrity Fanfare, Musical Performances and Media Launches!

PASADENA (July 12, 2012) - The National Hispanic Media Coalition (NHMC) will convene media giants Univision, Nielsen, Comcast, NBC, Telemundo, CBS, Walt Disney Studios, NuvoTV, ESPN, Disney Television Group, ESPN Deportes, FOX Deportes, PR Newswire and Pantelion Films at the inaugural Latino MediaCon & Expo July 20-21, at the Pasadena Convention Center. Additional sponsors include Warner Bros The Campaign, Open Road Films End of Watch, Focus Features Paranorman, Dr. Seuss' The Lorax and General Motors. LatinPointe and NHMC are the event producers.

More than 350 media advocates and influencers, industry executives and celebrity talent will gather on Friday July 20, to network, discuss trends and gain insight on emerging issues. Worldwide pioneer and entertainment industry leader Haim Saban, Chairman and CEO of the Saban Capital Group will serve as the keynote speaker at the Friday luncheon. NHMC Local Impact Awards will be presented at the luncheon.

MediaCon has assembled a stellar line-up of media experts covering all facets of the media industry from TV programming, filmmaking, social media to talent management, and sports programming.

The MediaCon Opening Plenary The New General Market: Power of the Latino Entertainment Consumer brings together film, TV and music experts to share with attendees the blueprint for reaching this lucrative demographic. Timely panel discussions include:

•Decidimos: Will Latinos Decide the Presidential Election?
•Latinos in Social Media: Technology Leaders in the Digital World
•MediaCon Filmmaker Creative Series
•Latinas Entertainment Institute
•Access Hollywood: Cracking the Code to Success in Tinseltown
•Case Studies in Excellence in TV Programming
•MediaCon Celebrity Spotlight Series
•Cable TV's Wild West of Programming
•The A to Z of the Hollywood Guilds: Impacting and Influencing Your Industry Career

Attendees will also attend an exclusive first look at the upcoming film END OF WATCH followed by a Q & A with actor Michael Peña and film writer/director David Ayer. The film will be released in theaters September 28.

The MediaCon Expo will bring thousands of Latino entertainment consumers together on Saturday, July 21 in Exhibit Hall A of the Pasadena Convention Center. Through the "free" showcase and fan fair expo fans will have the opportunity to meet their favorite celebrity entertainers, music stars and athletes including: Cierra Ramirez from ABC Family's hit Secret Life of the American Teenager, novela stars Rafael Amaya and Eduardo Yañez, UFW former champion Diego "the Dream" Sanchez, music superstar A.B. Quintanilla and ESPN Deportes sports anchor Adriana Monsalve. Comedians Alex Reymundo and Shayla Rivera will also make appearances at MediaCon. Two stages will bring entertainment from Trio Ellas and renowned Conguero Louie Cruz Beltran, as well as an appearance from NuvoTV's hit reality show Models of Latinas of South Beach. Kids will have an opportunity to meet Norman and his zombie friends from the new 3D stop-motion comedy thriller Paranorman and the Lorax from the upcoming Dr. Seuss' The Lorax movie.

Fans will have the opportunity to meet their favorite LA radio personalities as the biggest names in radio autograph sessions including Art Laboe, Syndicated DJ, Big Boy from Power 106, Chiquibaby, TV and radio celebrity, Raquel Cordova "Raq-C" from Latino 96.3, Univision radio talk show hosts Fernando Espuelas and Dr. Isabel Gomez-Bassols or "Doctora Isabel"

For more information about Latino MediaCon & Expo or to register, visit or call (626) 792-6462. For MediaCon updates text MEDIACON to 877877. For sponsorship and exhibit opportunities contact MediaCon Producer David Chavez at (816) 507-7877

About The National Hispanic Media Coalition
The National Hispanic Media Coalition is a non-partisan, non-profit, media advocacy and civil rights organization established in 1986 in Los Angeles, California. Its mission is to improve the image of American Latinos as portrayed by the media, increase the number of American Latinos employed in all facets of the media and telecommunications industries, and advocate for media and telecommunication policies that benefit Latinos and other people of color. The NHMC is headquartered in Pasadena, California, with a second office in Washington D.C. For more information on NHMC's work, please visit

About LatinPointe Brands
LatinPointe (LP) is the premier company specializing in "building, connecting, and creating high- profile brands" in the Hispanic marketplace. Through its core work in branded content, signature program development, event marketing platforms, strategic relationship-building and cause campaigns, LP has become the go to strategic partner for companies, organizations and celebrities desiring innovative communication vehicles. Our roster of created or licensed brands and our ability to produce visionary and ground-breaking entertainment properties offer clients meaningful Latino- centric touch points and set us apart.

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