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JACK BLACK, CAMERON DIAZ AND ANTONIO BANDERAS TO PRESENT THE 2012 'PIONEER OF THE YEAR' AWARD TO JEFFREY KATZENBERG


By: Brittany Geldmacher | April 16, 2012

JACK BLACK, CAMERON DIAZ AND ANTONIO BANDERAS...

Awards ceremony to take place at CinemaCon on April 25th at Caesars Palace, Las Vegas

The Will Rogers Motion Picture Pioneers Foundation announced today that Jack Black, Cameron Diaz and Antonio Banderas will be attending CinemaCon to present the 2012 "Pioneer of the Year" Award to Jeffrey Katzenberg, CEO of DreamWorks Animation SKG, Inc. (Nasdaq: DWA). Jack Black will serve as the official emcee for the evening with Diaz and Banderas set to attend as special guests. The dinner will take place at Caesars Palace in Las Vegas on Wednesday, April 25, 2012 as part of CinemaCon, the official convention of The National Association of Theatre Owners (NATO), the largest and most important gathering of cinema owners and operators from around the world

The "Pioneer of the Year" award honors leaders of the motion picture industry and within the
philanthropic community. Past honorees include Cecil B. DeMille, Jack Warner, Darryl F. Zanuck,
Frank G. Mancuso, Jack Valenti, Sumner Redstone, Sherry Lansing, Marc Shmuger, David Linde,
and in 2011, Dick Cook. Proceeds from the event go to the Motion Picture Pioneers Assistance Fund (MPPAF), an industry charity that helps movie industry veterans who are encountering an illness, injury or life-changing event.

"We are thrilled Cameron, Jack and Antonio will be joining us for CinemaCon 2012 to honor Jeffrey Katzenberg with the 2012 Pioneer of the Year award," said Ted Cooper, President of the Will Rogers Motion Picture Pioneers Foundation. "Jeffrey's philanthropic contributions to our industry are unmatched and we look forward to honoring him for this much deserved recognition."

For over a decade Cameron Diaz and Antonio Banderas lent their creative talent and voices to
DreamWorks Animation's SHREK franchise, the top-grossing animated film franchise of all time.
With Diaz as Princess Fiona and Banderas as Puss in Boots, SHREK, SHREK 2, SHREK THE
THIRD, SHREK FOREVER AFTER and most recently the Academy-Award® nominated PUSS IN
BOOTS have amassed over $3.5 billion worldwide. Jack Black has brought to life Po the panda in
DreamWorks Animation's Academy-Award® nominated films KUNG FU PANDA and KUNG FU
PANDA 2 which have grossed over $1.2 billion worldwide.

The Pioneer of the Year 2012 Honorary committee includes David Geffen (Founder/Owner of
Geffen Pictures), Jim Gianopulos (Co-Chair / CEO of Fox Filmed Entertainment), Brad Grey
(Chairman/CEO of Paramount), Bob Iger (President & CEO OF Disney), Gerry Lopez (CEO of
AMC Theatres), Michael Lynton (CEO of Sony Corporation of America), Barry Meyer
(Chairman/CEO of Warner Bros), Ron Meyer (President and COO of Universal Pictures), Amy Miles (CEO of Regal Cinemas), Amy Pascal (Co-Chairman of Sony Pictures Entertainment), David
Passman (CEO of Carmike Theatres and current President of National Association of Theater
Owners), Jeff Robinov (President of Warner Bros), Tom Rothman (Chairman and CEO of Fox
Filmed Entertainment) , Stacey Snider (Co-Chairman and CEO of Dreamworks), Steven Spielberg
(Principal Partner of Dreamworks) and Alan Stock (CEO of Cinemark Theatres).

The MPPAF is owned and operated by the Will Rogers Motion Picture Pioneers Foundation. For
more information about the Pioneer of the Year Dinner or the Will Rogers Motion Picture Pioneers
Foundation, please call (888) 994-3863 or visit www.wrpioneers.org.

About The Will Rogers Motion Picture Pioneers Foundation
Named after one of the greatest humanitarians, philanthropists and entertainers - Will Rogers - the Will Rogers Motion Picture Pioneers Foundation perpetuates his legacy through the works of two programs, the Will Rogers Institute and the Motion Picture Pioneers Assistance Fund.

A hospital created for Vaudevillians stricken with tuberculosis, the National Vaudeville Association
Hospital was renamed the Will Rogers Memorial Hospital in 1936, as a tribute to Will Rogers. The
hospital became a national training facility for doctors treating patients with tuberculosis, becoming
known as the Will Rogers Institute. In 2002, the Will Rogers charity merged with the Foundation of
Motion Picture Pioneers and became the Will Rogers Motion Picture Pioneers Foundation. Today,
WRMPPF operates two distinct programs, under the names Will Rogers Institute and the Motion
Picture Pioneers Assistance Fund.

The Motion Picture Pioneers Assistance Fund continues the mission of FMPP by helping individuals from the motion picture community who are encountering an illness, injury or life-changing event. Social workers provide confidential consultations and financial assistance on a short-term or longterm basis, in order to help a person get back to a normal life or continue living with dignity.

About CinemaCon
CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry-from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the moviegoing experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office. CinemaCon 2012 will be held from April 23-26, 2012 at Caesars Palace in Las Vegas. In returning to Caesars Palace, CinemaCon is able to offer its delegates a modern and upscale conference facility and a one-of-a-kind moviegoing experience in The Colosseum, the 4,200 seat theatre and crown jewel of Caesars Palace.

CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. Cinemacon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry's greatest and highly regarded and respected partners in the world of the movies. Additional information on CinemaCon, the Official Convention of NATO, can be found at www.cinemacon.com.

About NATO
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in
the world, representing more than 30,000 movie screens in all 50 states, and additional cinemas in 50 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.


Media Contacts:
For the Pioneer of the Year Dinner:
Brittany Geldmacher (42West)
424.901.8738
brittany.geldmacher@42west.net

For CinemaCon:
Heather Lewandoski (Rogers & Cowan)
310.854.8147
hlewandoski@rogersandcowan.com



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