The Latest Industry News for the Exciting World of Production.

FUJIFILM North America Corporation, Motion Picture Division and Hollywood Film Company (HFC) are pleased to announce that the two companies have again joined forces. When Fujifilm's Motion Picture products were first introduced into the North American film market in 1967, HFC became Fujifilm's exclusive distributor. Today, HFC and Fujifilm have rekindled this relationship, offering distribution of Fujifilm's negative motion picture products.

"HFC has many years of expertise in the lab and production world. They understand the challenging dynamics of servicing the camera negative film business," said Alan Fraser, vice president, FUJIFILM North America Corporation, Motion Picture Division. "Great quality and outstanding service are always a winning combination, and we look forward to working together with them."

The renewed agreement between Fujifilm and HFC reaffirms Fujifilm's commitment to the negative film business, and that film is still a very vital part of the industry - even in the technologically advanced world of cinematography. Celluloid usage continues to be recognized as a viable medium for capture, release and archiving due to the vast array of benefits it offers to filmmakers.

"Fujifilm offers a wide selection of quality products, and enjoys a reputation for manufacturing superb film for today's filmmaker," said Vince Carabello, Jr., vice president, Hollywood Film Company. "We are proud to once again provide premium Fujifilm negative stocks to our broad customer base."

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

About Hollywood Film Company
Headquartered in Sun Valley, Hollywood Film Company has been known throughout the world as a supplier to all film facilities. Soon to celebrate its 75th year in business, HFC is a recipient of eight Academy Awards® for technical achievement. The company continues today as a manufacturer of precision motion picture products, a provider for asset management, and most recently, a supplier of consumables specifically for the cinematographer. The addition of Fujifilm negative film adds to the ongoing expansion of its consumable line.

For more information, please contact:
Diane Rainey
Fujifilm
914.789.8657
drainey@fujifilm.com

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