The Latest Industry News for the Exciting World of Production.
By: Mob Scene | March 6, 2018
Los Angeles, CA - Mob Scene, one of Hollywood's leading entertainment marketing agencies for major motion picture studios, television networks, and production companies, has named Brett Abbey as its new CFO. The announcement was made today by Thomas Grane, CEO, Mob Scene.
Abbey comes to Mob Scene from entertainment marketing agency mOcean, where he was the CFO for the past five years. There, he was instrumental in setting up processes for analytics and data-driven teams in a highly creative business setting. By collaborating with mOcean's creative teams, he was able to achieve greater efficiencies on award winning marketing campaigns by creating new metrics and KPIs.
Regarding today's announcement, Grane said, "Brett is truly a great addition to our expanding company as we continue to evolve into new businesses. Brett has that rare duality - he has a great background in big company discipline and structure, and also gets along really well with creative thinkers and entrepreneurs. We welcome him to Mob Scene."
Adds Abbey, "I am very excited to join the Mob Scene team and look forward to the challenges of a different POV on the entertainment industry. This new position allows me to bring my years of experience from leadership roles I've previously held in similar creative business settings. The entrepreneurial feel of Mob Scene and its equity investors has inspired me to take the lead on providing the financial vision and strategies necessary during this exciting evolution of the company."
ABOUT BRETT ABBEYBrett Abbey held the title of CFO at mOcean, an entertainment marketing agency, from 2013 to 2018. His career has developed over the past 17 years, holding various positions across a diverse blend of large Fortune 100 companies that included The Walt Disney Company (as Manager, International Strategy & Planning, 2012-13,) Warner Bros., and AIG. He has also worked in-house with entrepreneurial
ventures such as Trailer Park.
Bringing large company financial discipline and techniques to the creative agency world has enabled Abbey to shed new light on the driving forces of these various businesses. He focuses on installing new processes, systems, and analytics, while creating data-driven teams and organizations.
Abbey holds a BS in Finance from Saint Joseph's University and an MBA from USC's Marshall School of Business. He was recently recognized by the Los Angeles Business Journal as a CFO of the Year nominee, and is a member of the CFO Leadership Council's Los Angeles chapter steering committee.
ABOUT MOB SCENEMob Scene, the winner of eight 2017 Clio "Key Art Awards" for Excellence in Entertainment Marketing, is more than just a full-service Hollywood agency. The company, founded in 2006, is a creative destination with a passionate and collaborative environment that inspires imagination, cultivates top talent, and delivers premium service. "Mobsters" go beyond the expected to create bold and innovative advertising and marketing content that connects emotionally with today's consumers across all mediums.
With over 140 of the most talented professionals in the entertainment industry, Mob Scene has diverse experience that spans advertising, branded integration, traditional film and television production, and post-production. The agency's creative capabilities run the gamut: from short Instagram videos to 90-minute live broadcasts to complete 360-degree campaigns, as well as trailers, promos, documentaries, and unique, behind-the-scenes added value content.
In addition, Mob Scene has also produced five television shows, and has been working with its studio partners on several, upcoming VR (virtual reality) projects.
Recent Mob Scene projects have included work promoting such hit films as Wonder Woman, The Fate of the Furious, Blade Runner 2049, Fantastic Beasts and Where to Find Them, Arrival, La La Land, Avatar, Logan, Deadpool, Gravity, X-Men: Apocalypse, The Secret Life of Pets, Despicable Me 3, and American Sniper, to name a few. Among the agency's television projects have been campaigns promoting Orange is the New Black, Stranger Things, The Walking Dead, and dozens more.