The Latest Industry News for the Exciting World of Production.

New York & Los Angeles - Full service creative studio The-Artery has named Liron Ashkenazi-Eldar as the company's new Lead Design Director.

Ashkenazi-Eldar is the winner of a 2017 ADC "Silver Cube" Award from The One Club, in the category 2017 Design: Typography, for her project entitled "Asa Wife Zine," which was submitted via New York's prestigious School of Visual Arts. Please see: http://www.oneclub.org/awards/adcstudents/-award/26951/asa-wife-zine

At the tender age of 27, Ashkenazi-Eldar was also recently profiled in a story entitled "15 Artists Under 30" by the prestigious PRINT Magazine: http://www.printmag.com/print-magazine/new-visual-artists-print-magazine/up-and-coming-artists-liron-ashkenazi/

In her new position, Ashkenazi-Eldar will spearhead the formation of the new department within The-Artery that will focus on design and branding. She is developing in-house design capabilities to support the Company's VFX, Experiential and VR & AR content, as well as website development. Looking to the future, Ashekanzi-Eldar and her team are also looking for innovative and design-based clients who are interested in working with The-Artery on creating unique projects revolving around branding, motion and art.

Regarding the hiring of Ashkenazi-Eldar, Deborah Sullivan, EP and Managing Director for The-Artery, said, "Liron is a truly gifted and highly talented artist whose addition to the company helps steer us in a new direction. Having her on board gives us more creative opportunities - and we are better positioned to work with clients who are specifically looking for branding and design-focused strategies. Liron will oversee this new department, also providing motion graphics, print and social campaigns."

Adds Ashkenazi-Eldar, "I am very excited to be offering The-Artery's existing and future client base something new - the design side of things. While we've been well established for many years in the areas of production and VFX, our Design Team can now bring a new dimension to our company. We are seeking brand clients with strong identities so that we can offer them exciting, new, and even weird creative solutions that are not part of the traditional branding process. That's not how we're going to do that here! We will be taking a completely new approach to branding - providing imagery that is more emotional and more personal, instead of just following an existing protocol. Our goal is to provide a highly immersive experience for our new brand clients."

ABOUT LIRON ASHKENAZI-ELDAR:

Liron Ashkenazi-Eldar is a multidisciplinary Visual Designer who thrives to create bold, complex and conceptually driven imagery using 3D illustration, animation, photography, experimental typography and color.

Originally from Israel, she is a graduate of New York's School of Visual Arts with a BFA degree in Design.

Ashkenazi-Eldar is now based at The-Artery's office in New York City.

ABOUT THE-ARTERY:

Based in New York City and Los Angeles, The-Artery is a full service creative studio developing content and visual effects for feature films, episodic TV, and consumer brands across all platforms. The award winning team's specialties include: Visual Effects, Creative Strategy, Live Action Production, Experiential and VR/AR Content, Editorial & Color Grading, Motion Graphics Design, Animation and App Development.