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ArsenalFX, a leading visual effects, motion graphics and design studio specializing in global commercial media and entertainment services, has just completed work on a new Samsung spot through client McKinney of North Carolina.

ArsenalFX provided Flame cleanup and compositing for a new :30 Samsung spot, entitled ®Jewels.® In the spot, we see a stunning montage of new Samsung phones ® silver, black and gold ® as they swirl against a background of sparkling, jewel-like light reflections. The phones are seen from a variety of angles as they gently revolve thru prism-like glitter.



Ashley Hydrick, ArsenalFX Executive Producer, said, ®This spot was shot practically with light reflections in camera using prisms and jewel tones. The trick with this project for us was to do cleanup and compositing around the light flares, replacing them to still look and feel realistic. Also the end tag (which looks like CG) was actually stitched together in Flame using previous shots of the phones resized and composited together in one shot.®

SAMSUNG ®JEWELS® CREDITS:

Agency: McKinney (NC)
AD: Alex Nassour
Agency Producer: Naomi Newman
Director: Mikon van Gastel

Production Co: White Label
Editors: Katz / Tessa Davis
Cosmo Street Editorial

VFX : ArsenalFX
VFX Producer: Shannon Sweeney


ABOUT ARSENALFX:

Founded in Santa Monica, CA, in 2008 by Mark Leiss, ArsenalFX is an artist-driven, visual effects, motion graphics and design studio. The company specializes in commercial finishing and media distribution. ArsenalFX enjoys a stellar reputation and a diverse global client base, spanning the industries of advertising, motion pictures and television.

ArsenalFX considers its greatest strength the talent of its award-winning artists and technicians, whose collective years of experience, along with a shared hunger for new challenges, have resulted in an uncompromising standard of excellence. The ArsenalFX team has the expertise and technology to provide state-of-the-art visual effects for any media format, regardless of its size or location, anywhere in the world.

ArsenalFX is now located at 2038 Broadway, Santa Monica, CA, 90404. Phone: 310/453-5400. Website: www.arsenalfx.tv