The Latest Industry News for the Exciting World of Production.

Hawthorne Direct, a full service Brand Response ad agency, has named Steve D®Amico as the agency®s new Vice President/Account Director. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the announcement. Based in Los Angeles, D®Amico will report to George Leon, Hawthorne®s Senior Vice President of Media/Account Management.

In his new position, D®Amico will work closely with Hawthorne Direct®s creative, media and data science departments. He will both service and help grow the agency®s key brand response clients.

Said Hawthorne-Castro, ®Steve has a wealth of experience as a multi-channel marketer, helping companies and clients strategically align and integrate their branding, marketing, advertising and operations for growth in a wide array of competitive environments. Major brands which have benefitted from his strategic leadership in the recent past have included ClearChoice Dental Implant Centers, Liberty Medical, Disney and AAA/Auto Club. He will be a powerful addition to our account team.®

Adds Leon, ®I am fortunate to have worked with Steve D®Amico in the past. His proven skills include attention to detail, depth of analysis, business insights, and clarity of communication with clients. His expertise in the optimization of integrated advertising campaigns represents the kind of experience and account leadership we are delighted to be welcoming to our agency.®

ABOUT STEVE D®AMICO:
Prior to joining Hawthorne Direct, Steve D®Amico worked at RAPP, leading customer acquisition campaigns for AAA/Auto Club, named by Harris Poll EquiTrend as P&C Insurance Brand of the Year. Prior to RAPP, as VP/Account Director for six years with Integrated Media Solutions (IMS) in both LA and New York City, D®Amico worked closely with that agency®s president/founder on large accounts and new business. IMS, a private company, was successfully sold in 2010 to MDC Partners, a few months after D®Amico helped lead a winning pitch for Liberty Medical (diabetic supplies, pharma & related services,) gaining TNS-estimated $65-million in billings while simultaneously defending online business in low eight figures. During his tenure with IMS, D®Amico also worked with JG Wentworth (financial services) and ClearChoice (dental implants).

Earlier in his career, D®Amico worked at LA-based Direct Partners, where he successfully launched Disney Movie Club, a home video/DVD continuity club and CRM initiative for Disney; it is now one of Disney®s most profitable home entertainment distribution channels. He was responsible for the club®s member acquisition campaigns, including creative development, testing, media/list management, and continuity/CRM/retention efforts. While with Direct Partners, D®Amico also worked on campaigns for PeoplePC (Earthlink®s value-segment Internet service provider).
Other early career positions held by D®Amico include Internal Consultant with LA-based Roll Global, and Marketing Analyst with the Los Angeles Philharmonic/Hollywood Bowl.
D®Amico holds an MBA from UCLA.

ABOUT HAWTHORNE DIRECT:
With the tagline ®The Art of Brand The Science of Response®,® Hawthorne Direct is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency®s proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.

Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L®Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct?trk=top_nav_home