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Outdoor Advertising To Market Products

Outdoor advertising actually includes any type of advertising the consumer is exposed to outside of the home (in contrast to broadcast, print and internet advertising). Entertainment marketers use outdoor advertising to concentrate on consumers when they are "on the go", in transit, waiting in an office, or visiting a retail outlet. The vehicles used for outdoor advertising are billboards and items known as "street furniture", such as bus shelters, newsracks and mall kiosks.

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