NATPE''Content First PitchCon returns to the Hollywood Roosevelt Hotel June 7-8 to provide independent content producers with unparalleled access to influential, multi-platform media executives during two full days of clinics and educational sessions, pitch critiques and networking opportunities. It was also announced today by NATPE President & CEO Rick Feldman that Oxygen's The Glee Project will receive this year's Innovator Award.
Previously known as LATV Fest and now in its second year under the highly focused PitchCon banner, the conference features a diverse lineup of speakers, hands-on sessions, workshops and master classes for those looking to advance their careers in the content business. Hot topics during the two-day event include multiplatform pitching, pitch prep, developing ideas and succeeding as an independent producer.
For five years, one of the main conference highlights has been the Innovator Award, which recognizes outstanding achievement in unscripted programming. Recipients of the award showcase extraordinary passion and leadership, leveraging their platform in new, innovative and productive ways.
This year during a special luncheon and panel on June 8, President of Oxygen Media, Jason Klarman; series Executive Producers, Michael Davies and Shauna Minoprio from Embassy Row; Casting Director and on-air mentor, Robert Ulrich; and choreographer and on-air mentor, Zach Woodlee, are confirmed to accept the award on behalf of the critically acclaimed reality competition series, The Glee Project.
The Glee Project, which averaged more than one million total viewers (1.191 MM) linearly over the course of its summer run and reached almost 45 million viewers on multiple platforms, is approaching its second season premiere on Oxygen this summer. The series serves as an audition platform for Fox's Emmy- and Golden Globe Award-winning musical comedy-drama sensation, Glee, and the winner receives a seven episode arc on the show. Both shows were created and are produced by Ryan Murphy.
"The Glee Project represents a truly unique and forward-thinking relationship between the worlds of unscripted and scripted programming and has delivered an exciting twist on talent discovery," said Feldman. "NATPE is proud to honor this show and everyone associated with its early successes and bright future."
Klarman added: "Ryan Murphy has created a true pop culture phenomenon with Glee and The Glee Project. Oxygen is proud to be in business with him as the exclusive cable home for both series."
Each episode of The Glee Project has an overall theme and contestants are asked to complete a series of tasks, including learning and practicing chosen songs before performing in front of a surprise guest judge; and creating a music video inspired by the famous performances on Glee. Callbacks and last chance recitals eventually reveal the contestants who will continue on to the next week of competition.
In its first season, the series won a Gracie Award for Outstanding Reality Show. Additionally, The Glee Project garnered attention for its innovative use of social media, including winning a Media Vanguard Award for Best SocialTV Mobile Engagement Innovation; and Outstanding Achievement in Marketing from the Interactive Media Council for The Glee Project OxygenLive finale. The series was also nominated for a GLAAD Media Award in the Outstanding Reality Series category; and for CableFAX Best of the Web Awards in the Best use of Twitter, Social Media Campaign and Official Show Website categories. Most recently, The Glee Project was named a CableFAXIE Award finalist in both the categories of Best Media Relations Campaign and Marketing of a New Series.
Source: Nielsen Media Research L7. Multiplatform includes on-air plus full VOD (Rentrak), Oxygen.com (Adobe Sitecatalyst/Omniture), Hulu (partner portal). 6/12/11-8/21/11.
NATPE is offering a special March Madness discount through April 1 that allows attendees to register for $275 and also receive 1 pitch critique (a $35 value). The regular registration rate is $345. Registration information and additional details are available at http://www.pitchcon.org.
NATPE''Content First is a global, nonprofit organization committed to serving as a catalyst for the content revolution, operating and managing the only U.S.-based global content marketplace. NATPE is the destination where creativity meets connectivity and commerce. Held at the Fontainebleau Resort in Miami Beach, NATPE provides a first look at fresh content and gives industry leaders a jump-start on monetizing projects. NATPE 2012 thanks the Miami Beach Visitor and Convention Authority (MBVCA) for its support. NATPE''Miami 2013 will be held January 28-30 at the Fontainebleau Resort. After 15 years of operating independently, DISCOP East was acquired by NATPE as part of a continued strategy for expansion within the international arena. The market has now become NATPE''BUDAPEST and will take place June 26-28, 2012. natpemarket.com
Cassy Salyer/Adeline Petty